Brand24

AUGUST 6, 2018

Check how you can follow a hashtag on Twitter with little effort. You can not only follow hashtags but also get plenty of data to analyze their performance.

Twitter 90

Twitter How To Data Tools 90

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect.

Interviews 74

Interviews Media Agency Conference 74

Agility PR Solutions

AUGUST 6, 2018

We hope you’re enjoying your summer—so how’s your Christmas PR and marketing shaping up? It’s not joke—on the heels of Amazon Prime day and after record-setting year-end holiday sales in 2017, new research determines retailers will need to plan well ahead for the critical 2018 holiday sales season to meet the high expectations of consumers […].

Retail 68

Retail Meeting Consumer Marketing 68

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.

Trends 58

Trends Big Data Creativity Data 58

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 6, 2018

According to the Bureau of Labor Statistics, the American workforce is expected to grow to more than 164 million by 2024. And while each of us are not competing with every other person on earth, the competition for achieving personal and professional success is stark. Given the ever-increasing amount of competition, establishing a unique personal […].

Brand 66

Brand Branding Analysis Publicity 66

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found that despite marketing being tasked with revenue accountability, roadblocks such as increased demands, organizational challenges and external market forces prevent success. […].

Retail 60

Retail Marketing Software Advertising 60

Muck Rack

AUGUST 6, 2018

Vote for Muck Rack's SXSW 2019 panels

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Agility PR Solutions

AUGUST 6, 2018

Consumers are increasingly transacting online, providing brands and businesses with access to vast amounts of data, from consumer profiles and personal information to user behavior and habits. For companies, that increasing store of data also demands greater responsibility to protect it against abuse from external and internal sources. Can they be trusted?

Data 60

Data Company Internal International 60

Communications Conversations

AUGUST 6, 2018

We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: LinkedIn. And it definitely shouldn’t as LinkedIn is typically the first network you’ll visit when you start looking for that new job.

LinkedIn 68

LinkedIn Instagram Facebook Tools 68

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Communications

Agility PR Solutions

AUGUST 6, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Columbus Dispatch: promotes Jim Weiker (@jimweiker) to Business Editor. Los Angeles Times: hires Jennifer Haberkorn (@jenhab) as a Congressional Reporter. McClatchy: promotes Wendy Benjaminson (@wbenjaminson) to Managing Editor […].

Twitter 60

Twitter Report Industry Media 60

Axia PR

AUGUST 6, 2018

3 tools we recommend to create the content you’ll use to pitch. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage.

Pitching 48

Pitching Media Infographics Newspapers 48

Agility PR Solutions

AUGUST 6, 2018

Data-handling gaffes, misguided ad targeting and inefficient personalization tactics have sent consumers’ trust in brands into a tailspin—but smart brands can still fuel brand loyalty with the right combination of omnichannel engagement and hands-on, attentive service, according to new research from brand engagement firm CrowdTwist. The company conducted research into consumer attitudes towards loyalty programs, […].

Consumer 60

Consumer Brand Branding Data 60