Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement.

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year.

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Film Local Leadership Radio 136

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead.

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Fashion Technology Trends Education 60

Beyond PR

JANUARY 25, 2018

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. . Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts. .

Marketing 67

Marketing Video Brand Branding 67

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JANUARY 25, 2018

3 tips for using an unexpected event to earn positive media coverage. Football fans across the nation found themselves riveted last week by a digit. It was a strange deflection from the anticipated rivalry set to play out this past weekend as the New England Patriots took on the cinderella Jacksonville Jaguars. A thumb stole center stage. What does a thumb have to do with public relations you may ask?

Publicity 61

Publicity Media 61

Karen Freberg

JANUARY 25, 2018

I have been a big fan of Twitter chats, not only to come together with other professionals on a particular topic, but to have the opportunity to give acknowledgements and praise to others who are doing great work in their respective industry. One Twitter chat I have been participating in over the past few weeks has been Cinnabon’s #SweetTalk that happens each week on Tuesdays.

Social Media 43

Social Media Twitter Media Conference 43

Prohibition

JANUARY 25, 2018

There’s no denying that we are extremely proud of our wonderful team, and it goes without saying that when they do something extra special we like to shout out about it! One of our newest recruits, account executive Katie Rattigan, has recently gained a rather impressive ‘first’ from her ‘PR and strategic communications’ Master’s degree. Within this degree, Katie undertook a module titled ‘PR Skills’ which was in partnership with the CIPR.

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Creativity Construction Blogging Corporate 48

HMA Public Relations

JANUARY 25, 2018

Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]. The post Whatever happened to Gawker? appeared first on HMA Public Relations.

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Publicity Media Relations Media 41

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? Can’t remember? No me either, these days it’s a real rarity. With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. It started with just lovely images, but digital advancements are allowing users to share live, pre-recorded, casual or professional videos with their followers now.

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Video Social Media Media Google 38

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

JANUARY 25, 2018

Earlier this week, the Twin Cities experienced the biggest winter storm we’ve seen in five years. 10+ inches of snow fell in many parts of the cities, crippling roadways and commuters. As a result, Minneapolis Public Schools and St. Paul Public Schools canceled school for the day on Tuesday. And, as you can imagine, social media was a big part of how these two districts got the word out about the cancellations.

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Social Media Media Marketing Case Study 92