Thu.Dec 06, 2018

The Problem With Influencers

ImPRessions - Crenshaw Communications

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged.

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

eBook 197

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10 essential PR blogs to read

PR Daily

Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay. However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs.

Why you should thoroughly audit your social media presence

Agility PR Solutions

The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream.

More Trending

6 creative ways to research your target audience

PR Daily

We've all been there. You have a bunch of great ideas and can't wait to start your campaigns. Luckily, you have a budget that will cover all your innovative thoughts. Later, you can't understand what went wrong. How come the results are missing?

Closing the CX gap—why consumers say marketers are doing it wrong

Agility PR Solutions

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to results of a global survey from digital experience firm Acquia.

Cheesecake Factory promotion backfires as demand outstrips supply

PR Daily

For some organizations, free giveaways can be too much of a good thing. The Cheesecake Factory offered consumers a free slice of their eponymous dessert through a delivery service called DoorDash to celebrate its 40th birthday.

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ICYMI: Bulldog’s Top 10 posts from November

Agility PR Solutions

We had another awesome month of engagement in November, with a nice range of articles making up our Top 10 most read—including a handful of new research-based posts about Gen Z’s preference for “sensory journalism,” new metrics for measuring the ROI of social good, and brands’ social-comment response expectations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Show off your impressive video and visual design work

PR Daily

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5W Spotlight: Nicholas Koulermos


Nicholas Koulermos. In this week’s 5W Spotlight, we sat down with Nicholas Koulermos, Associate Vice President of Corporate, to discuss his journey into the PR industry. His advice for people looking to get into PR? Live and breathe your clients…” Read the full interview below! .

The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

PR 20/20

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. High performers differentiate by doing , not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint.

eBook 76

Pew Study Finds Americans Still Prefer Watching to Reading the News


A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How influencer marketing fits into pitching


Here's how influencer marketing fits into your pitching strategy

“Never stop looking” — Follow these 4 strategies and you’ll always have a job

Communications Conversations

For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: “Always be looking.” ” Quite simply, I was always looking for a better or different job.

On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately.

5 Key Responsibilities of a PR Pro


When people hire a PR firm and they’re not in the midst of a media crisis, they generally want to know how the public relations company can help them enhance their brand’s public image. To accomplish that goal, there are many things your PR team should – or could – be doing for you.

Top publications and articles for November, according to journalists

Muck Rack

Top publications and articles for November, according to journalists

Coffee, Breakfast and Paul Maryniak: What I Learned

HMA Public Relations

Yesterday, eight of us PR pros had the chance to connect in a more intimate setting in downtown Gilbert. The guest was none other than Paul […]. The post Coffee, Breakfast and Paul Maryniak: What I Learned appeared first on HMA Public Relations.

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Infographic: Social media marketing insights for the holidays

PR Daily

Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts.

AMA with Noam Cadouri, Senior Business Development Manager at Reddit, Inc.

Zignal Labs

The post AMA with Noam Cadouri, Senior Business Development Manager at Reddit, Inc. appeared first on Zignal Labs

How to Build Strong Influencer Relationships With Advice From 15 “Dating” Experts


Influencer marketing is a lot like dating. For your campaigns, you want a loyal, genuine partner that’s willing to make a long-term commitment. Sound familiar? But in the hunt for the perfect match, many marketers are tempted to speed up the process with “blind dates” or “speed dating.”

Lego Gifted $100M to Sesame Workshop

Flack Me

Category: Flack Me Summary: The Lego Foundation just gave Sesame Workshop $100 million to help children who have been impacted by the Syrian conflict