Prowly

JUNE 6, 2021

It’s strange but true—the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you’ve obsessed over every component of an effective press release, the headline is still there, staring back at you and asking, “Are you sure you’re done with me?” Why is it so […]. The post How to Write a Great Press Release Headline (w/ Examples & Tips) appeared first on Prowly Magazine.

Writing 191

Writing Examples How To 191

Agility PR Solutions

JUNE 6, 2021

New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual Tech Marketing Data Report: Post-Pandemic B2B Sales Environment, surveyed 75 tech sales representatives […].

B2B 177

B2B Software Survey Corporate 177

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […].

Interviews 163

Interviews Newspapers Media Journalism 163

Agility PR Solutions

JUNE 6, 2021

The benefits of building customer loyalty are clear to most brands, but recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly—and can lead to damaged reputation and negative perceptions among consumers, new research from CX products and solutions firm Sitel Group affirms. In fact, […].

Brand 147

Brand Branding Reputation Groups 147

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 6, 2021

The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them with this task by focusing on the right potential clients to reach […]. The post How data is changing PR: 7 ways to use data today appeared first on Agility PR Solutions.

Data 125

Data Analysis Community Consumer 125