Prowly

SEPTEMBER 16, 2019

PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces. The post 10 Essential Elements of Effective PR Writing appeared first on Prowly Magazine.

Writing 182

Writing Publicity 182

Agility PR Solutions

SEPTEMBER 16, 2019

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. New research from loyalty and customer engagement form Brand Keys examines brands in 110 categories, providing a unique set of data on loyalty, emotional engagement and brand […].

Consumer 81

Consumer Brand Branding Customer Service 81

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geoloc

Analytics 312

Analytics Media Measurement Mobile 312

Ronn Torossian

SEPTEMBER 16, 2019

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210

Strategy Marketing Advertising Advertising 210

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

SEPTEMBER 16, 2019

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract followers. This is the view of the Center for Countering Digital Hate.

Strategy 98

Strategy Communications Reddit Groups 98

Konnect Agency

SEPTEMBER 16, 2019

Moving is no easy task, especially moving to Los Angeles. As college graduation was approaching, I was beginning the job search in my hometown and thought it wouldn’t be too difficult to land a job in PR since I had already completed a few internships. Boy, was I wrong! It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA.

LinkedIn 75

LinkedIn Interviews Meeting Agency 75

Agility PR Solutions

SEPTEMBER 16, 2019

A new study from data software firm Syncsort explores data quality and organizations’ confidence in data across their enterprise. Though most respondents rated their organization’s data quality either as “good” (38 percent) or “very good” (27 percent), the survey revealed a disconnect around understanding and trust in the data—and how it informs business decisions.

Data 81

Data Enterprise Software Survey 81

Muck Rack

SEPTEMBER 16, 2019

5 organization tips for the busy PR pro

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Agility PR Solutions

SEPTEMBER 16, 2019

It’s important to tailor the message of a brand’s content to the audience it is reaching on each platform it owns. Executing a successful multi-channel marketing plan is a hefty task, and it requires much organization and monitoring of consumer behavior. Another factor that plays into effective multi-channel marketing is ensuring that the look and […].

Consumer 60

Consumer Marketing Analysis Publicity 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

SEPTEMBER 16, 2019

Happy #MediaMonday! Today, we're introducing you to Emma Gibson, a public affairs reporter for Arizona Public Media in Tucson. The post #MediaMonday – Emma Gibson appeared first on HMA Public Relations.

Public Affairs 41

Public Affairs Report Publicity Media 41

Agility PR Solutions

SEPTEMBER 16, 2019

As Asia-Pacific media and PR pros are coming to grips with rapid technological progress and shifting audience preferences, new research from PR Newswire reveals some telling findings about journalism in the region—with plenty of lessons for media and PR pros here at home and elsewhere around the world. This survey of nearly 1,000 journalists and […].

Journalism 60

Journalism Survey Technology Media 60

Konnect Agency

SEPTEMBER 16, 2019

In my few years working in the field of Public Relations and years overall in the workforce, I have come to realize that each step along the way has been necessary for whatever comes next. It may sound cliché, but everything actually happens for a reason. Whether that reason is for you to learn something new, become prepared for your next job or to find new partners to work with in your career, it is a domino effect in which everything ties together as part of your journey.

Education 40

Education Agency Publicity 40