Wed.Apr 24, 2019

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4 future-facing trends in marketing automation you need to know

Agility PR Solutions

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable. That’s why I’m showing you fourof the latest trendsthat […]. The post 4 future-facing trends in marketing automation you need to know appeared first on Agility PR Solutions.

Trends 133
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4 questions to ask yourself before you make the jump to being a solo consultant

Communications Conversations

Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try. I’ll talk with just about anyone about this because so many solos gave freely of their time to help me out 10 years ago when I was making the move (maybe not always in-person, but I will share my advice somehow!).

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Six industries Gen Z is changing forever—and what we can learn from them

Agility PR Solutions

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector. Besides how they use social media and consume media, Generation Z is shifting industries—and those changes offer a window into teen and young adult behavior that have implications across many categories. Teen-focused brand engagement agency […].

Industry 131
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Influencer Engagement: Should Marketing or PR own it?

Presspage

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value. But as regulators crack down on sponsored content and consumers grow evermore brand-savvy, influencer marketing is shifting from straightforward advertising to mutually-beneficial ambassadorship.

Marketing 104
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The must-have influencer marketing dictionary

Axia PR

If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.

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Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

Muck Rack

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

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New F&B comms research puts social media marketing to the test

Agility PR Solutions

Social media marketing has been touted as a critical component to business success, and new research from restaurant marketing agency MGH puts that concept to the test by examining how influential a brand’s social marketing can be when it comes to driving restaurant trial and customer loyalty. The firm’s survey determined that nearly half (45 […].

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How 23andMe Uses PR Attribution™ to Drive Key Business Outcomes

Onclusive

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.

Data 57
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Five things we learned from the PR Measurement Conference

NewsWhip

[…]. The post Five things we learned from the PR Measurement Conference appeared first on NewsWhip.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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It is time for spring cleaning?

HMA Public Relations

I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these […]. The post It is time for spring cleaning? appeared first on HMA Public Relations.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.