Wed.Apr 24, 2019

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

How speakers can eliminate ‘umm,’ ‘er,’ and other tics

PR Daily

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

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Six industries Gen Z is changing forever—and what we can learn from them

Agility PR Solutions

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector.

Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up? You were probably told there would be no math. A new U.K.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 future-facing trends in marketing automation you need to know

Agility PR Solutions

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable.

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The must-have influencer marketing dictionary

Axia PR

If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.

4 questions to ask yourself before you make the jump to being a solo consultant

Communications Conversations

Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try.

4 alternatives to traditional PR billing

PR Daily

When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options. This article originally appeared on PR Daily in April of 2018. A couple of weeks ago, I had a conversation with a colleague whose client asked her to join their organization full-time. It’s quite the compliment—and an honor she’s not taking lightly.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Influencer Engagement: Should Marketing or PR own it?


From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value.

It is time for spring cleaning?

HMA Public Relations

I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these […]. The post It is time for spring cleaning? appeared first on HMA Public Relations. PR Observations and Preferences Tip for Tuesday

In the GDPR Age, does your brand understand consent management?

Agility PR Solutions

In an environment of increasing regulatory laws such as GDPR and CCPA, consent management is of growing importance as it provides companies the ability to continue their marketing efforts to customers—but how many companies are truly managing consent correctly?

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

Muck Rack

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New F&B comms research puts social media marketing to the test

Agility PR Solutions

Social media marketing has been touted as a critical component to business success, and new research from restaurant marketing agency MGH puts that concept to the test by examining how influential a brand’s social marketing can be when it comes to driving restaurant trial and customer loyalty. The firm’s survey determined that nearly half (45 […]. The post New F&B comms research puts social media marketing to the test appeared first on Agility PR Solutions.

Five things we learned from the PR Measurement Conference


[…]. The post Five things we learned from the PR Measurement Conference appeared first on NewsWhip. Communications & PR PR PR Analytics PR Measurement

How 23andMe Uses PR Attribution™ to Drive Key Business Outcomes


The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before.

Twitter touts reform as the key reason for its recent success

PR Daily

The social media company has struggled to curb abuse and remove fake accounts, but it says its latest efforts are increasing profits. Is the platform a good investment for marketers? Twitter finally has the chance to tell the world what it’s doing right.

Pepsico is Serious About Carbon Footprint Reduction

Flack Me

Category: Flack Me Summary: PepsiCo is launching a new "hydration platform" focusing on reusable bottles, developed it in response to existing consumer behavior