Sat.Sep 10, 2022

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What Is an Embargoed Press Release?

PR Fuel

Approximately 25% of businesses publish at least 10 press releases each year. While some of these may be about relatively minor news, some can be critical stories you need to get out. One possible way to ensure you get your news out when and how you want. Read More The post What Is an Embargoed Press Release? appeared first on eReleases.

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StoryBrand BrandScript: Meets a Guide

Axia PR

How to guide your consumer on their buying journey. You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.

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Class or crass? Brands walk a fine line in marking Queen’s death

Mark My Words

The Guardian – 10th September 2022. Posts by Playmobil and Legoland Windsor provoked comment, as did the Queen Elizabeth II workout. Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content. In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers.

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