Tue.Feb 18, 2020

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.

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10 tips for nailing your Q&A session

PR Daily

Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.

Groups 101

Brand intimacy in 2020—which brands and industries are making emotional connections?

Agility PR Solutions

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

14 terrific—and affordable—tools for PR pros

PR Daily

Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.

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More Trending

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

PR Daily

Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.

Influencers will be flexing their social media star power in 2020

Agility PR Solutions

2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that.

What content do readers find credible?

PR Daily

A new report from Buzzstream and Fractl focuses what kinds of content are seen as highly authoritative by audiences. Here’s what the study shows. According to research from Fractl and BuzzStream , readers vary on what they find credible in online content.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Mirror Online, New Scientist and Bauer Media

Cision

Mirror Online appoints Julie Delahaye as Digital Travel Editor, Rowan Hooper is New Scientist's Podcast Editor and Bauer Media makes Maria Martin Group Editor for Mother & Baby and Yours. Media Blog

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How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI.

Media Moves at The Chicago Tribune & Digital Trends, CBS News announces a promotion to CBS Sunday Morning.

Cision

Kristen McQueary is promoted at the Chicago Tribune, Meira Gebel joins Digital Trends, Jason Sacca is promoted at CBS Sunday Morning, and more. Media Blog

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Sweet Sixteen

HMA Public Relations

Alison is celebrating 16 years at HMA by sharing 16 tips she's learned in her time here. Read more to help us celebrate her Sweet Sixteen! The post Sweet Sixteen appeared first on HMA Public Relations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

Media Moves at The Chicago Tribune & Digital Trends, CBS News announces a promotion to CBS Sunday Morning.

TrendKite

Kristen McQueary is promoted at the Chicago Tribune, Meira Gebel joins Digital Trends, Jason Sacca is promoted at CBS Sunday Morning, and more

Caroline Flack – We Are All Guilty

Mark My Words

. We are all to blame for the death of Caroline Flack. Even those of us who choose not to enter into the toxic fuelling of clickbait narratives with their ravaged commentary and opinion, still often view from afar and with an opinion. Our cultural addiction begins with popular soaps like Coronation Street, and the undeniable fact that ratings always soar when a character is going through the mill. The truth is we feed on drama and the frailties of character, fact or fiction.

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UK Media Moves including Mirror Online, New Scientist and Bauer Media

TrendKite

Mirror Online appoints Julie Delahaye as Digital Travel Editor, Rowan Hooper is New Scientist's Podcast Editor and Bauer Media makes Maria Martin Group Editor for Mother & Baby and Yours

What media recruiters are looking for in 2020

Muck Rack

What media recruiters are looking for in 2020

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AB5, PROAct and the Solo PR PRo

Solo PR Pro

California Assembly Bill 5 ( AB5 ) went into effect on January 1, 2020 and its impact can be felt beyond state boundary lines. The bill was intended to protect gig-economy workers from being misclassified, but has made it difficult for those who choose to work independently.

20 Top PR Pros Share the Ethical Advice That’s Guided Them Through Their Careers

PRSay

Editor’s note: To promote the Global Alliance’s first Global Ethics Month , PRsay is posting wisdom from thought leaders on the subject to help showcase that #EthicsMatter. During interviews for my blog and podcast EthicalVoices.com , I always ask my guests the following: What is the best ethics advice they’ve received in their career? Here are some of the top answers I’ve received: Garland T. Stansell, APR: “I go back to an adjunct professor from my days at UAB.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

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Infographics: State of mobile marketing in 2020

PR Daily

How important is it to reach your audience on mobile devices in the coming year? This graphic shares important stats for communicators to know. The mobile revolution has grown into its prime.