Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

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Travel Agriculture Tourism Internal 191

Flack's Revenge

JULY 14, 2016

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I try to look beyond the quick headline, see the bigger picture and connect the dots for readers. And experience has shown that if I miss one news cycle, there will be another right around the corner.

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Facebook Marketing Media Journalism 139

Cision

JULY 14, 2016

Shaan Purri, co-founder of Blab, recently said people don’t want scripted, manicured, polished and perfected content anymore. They want brands to be authentic. But how? Live video. I decided what better way to learn about live video than from a video pro himself. Enter: Vincenzo Landino. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast.

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ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day,

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Product Launch Trade Shows Comparison Government 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 14, 2016

It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts and articles hold key insights that your brand can leverage to connect with its audience, spark conversation and surge ahead of competitors. So how can you find this valuable information efficiently? First, you need the right media monitoring software.

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Communications Conversations

JULY 14, 2016

These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes?

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Internal International Resources Banking 65

Katie Paine's Measurement Blog

JULY 14, 2016

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” However, what you haven’t seen (until now) is this infographic we created via Piktochart. It is yet another way to present valuable information that will enlighten you about how to measure in […].

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Infographics Measurement How To 56

Stern + Associates

JULY 14, 2016

For marketing success today, the question becomes how to be the yellow car – the message most likely to be spotted among the ever-building noise and traffic. The post What Yellow Cars Can Teach Us About Marketing Success appeared first on Stern Strategy Group.

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PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. This is the first in a series of original, but WPRF2016-related, posts by presenters (from different countries) on PR Conversations.

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Ethics Guidelines Handbook Local 45

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ryan Foran

JULY 14, 2016

My formula to get more Twitter followers is simple: Engagement = Notifications = Followers. Notifications are the key, and the more you engage with others on Twitter, the more notifications people will get that are linked directly to your account. Therefore people will be able to know who you are and follow you. Every time you follow someone, favorite, reply, or retweet, they will get a notification saying you did so.

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PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. This is the first in a series of original, but WPRF2016-related, posts by presenters (from different countries) on PR Conversations.

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Ethics Guidelines Handbook Local 40

Beyond PR

JULY 14, 2016

Time and money. When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. The production of video content, in particular, can require more than you expect. Scriptwriting, shooting and editing footage, and video distribution all need people, equipment, and other resources. If you’re not careful, they’ll eat up your budget and timeline.

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Video How To Instagram Facebook 61

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. This is the first in a series of original, but WPRF2016-related, posts by presenters (from different countries) on PR Conversations.

Ethics 40

Ethics Guidelines Handbook Local 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". To be honest, this question scares nearly as many people as it excites, which is usually a very good sign of an imminent, important shift.

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Storytelling Technology Financial Groups 20