Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

JUNE 29, 2016

Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […].

Publicity 199

Publicity Leadership Strategy 199

Cision

JUNE 29, 2016

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. That’s where real-time monitoring comes into the picture. With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition.

Branding 174

Branding Brand Product Launch Strategy 174

Ronn Torossian

JUNE 29, 2016

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.

Sports 150

Sports Blogging Brand Branding 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Job Coach

JUNE 29, 2016

This advice was originally written for Blue Steps -- "Executive Career Insider, your expert source on executive search and careers." History is littered with the hulls of rudderless ships because the appropriate captain was not at the helm; and carcasses of executives who have spent lavishly at shareowner expense or inappropriately spoke a word in haste and waste.

Consumer 100

Consumer Strategy 100

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. In short, if you’re putting a drug ad out there, you can be sure there’s FDA oversight. So it stands to reason that online marketing is subject to scrutiny. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers.

Media 75

Media B2C Nonprofit B2B 75

Stern + Associates

JUNE 29, 2016

Don’t just blast your idea and hope it sticks. There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group.

Media Relations 54

Media Relations Strategy Media Local 54