Tue.Feb 20, 2018

article thumbnail

#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

Deirdre Breakenridge

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves? How do you make yourself stand out against the 1.9 million other graduates competing for a place in the professional world?

article thumbnail

Sony apologizes for Peter Rabbit allergy scene

Ronn Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film.

Film 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR. Does getting results from what some might call B.S. amount to a good day’s work?

Pitching 149
article thumbnail

How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business

Prowly

There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn. The post How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business appeared first on Prowly Magazine.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

The Business Benefits of Strategic Diversity and Inclusion

PRSay

“ E. pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry.

Employee 128

More Trending

article thumbnail

What bad marketing habits should be given up for Lent?

PR in High Definition

Already failed your New Year’s Resolutions? Back to munching on the chocolate, crisps or having that cheeky 6pm G&T? Luckily (or unluckily) Lent poses another opportunity when we can all try to give something up. So what bad marketing habit should we be trying to give up? I’m sure there are quite a few that spring to mind, but there is still one bad habit that many are still guilty of – guessing.

article thumbnail

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

article thumbnail

Cision + Prime Research: Insights That Drive Business Strategies

Beyond PR

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely

article thumbnail

Balancing inspiration and perspiration in marketing and communications

PR in High Definition

They say that the secret of success is 1% inspiration and 99% perspiration – and that’s certainly true for any one campaign – but when you’re facing a new financial year and taking a more strategic view, you can’t keep sweating the same propositions over and over, expecting to achieve great results. This is particularly tough in the marketing world where it might feel like the industry moves fast, but new developments and channels can be relatively few and far between.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Worried about your content game?

Axia PR

5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them. How, then, can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simpl

Mobile 48
article thumbnail

Turning social media clichés into art

PR in High Definition

Often you catch yourself watching short, inane videos for quite a while before you’re hit with the realisation that you’ve wasted boat loads of time and got nothing out of it. Well, this video is definitely not one of those – it’s worth your 2 minutes 12 seconds – trust me. Creator Oliver KMIA has created something really quite beautiful out of cliché tourist Instagram travel pictures.

article thumbnail

Planning for the Unexpected: Five Best Practices for Risk Management

HMA Public Relations

This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events. The post Planning for the Unexpected: Five Best Practices for Risk Management appeared first on HMA Public Relations.

Groups 40
article thumbnail

Truly, Madly, Deeply – How to Win the Hearts of Clients

Solo PR Pro

Love is in the air, and we want that love to extend to our professional work. As a solo pro, you want to do good work with good clients that value you. However, the way to every client’s heart may differ. In this post, inspired by this month of love, we look at three client types along with a few tips on how to win their affections. Basic Bob. This client does not need flowers or over the top gestures.

How To 40
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Fergie National Anthem Apology A Brilliant PR Move

Ryan Foran

Fergie’s national anthem apologize was brilliant from a public relations standpoint. Fergie shifted the negative narrative after her rendition of the national anthem went viral on social media. " I've always been honored and proud to perform the national anthem and last night I wanted to try something special for the NBA. I'm a risk taker artistically, but clearly this rendition didn't strike the intended tone.

Viral 20
article thumbnail

Leveraging your digital assets: 3 brands achieving great results with their online newsroom

Presspage

4. The Shepherd Center. Even though the work that is being done at the Shepherd Center can sometimes remind us of the fact that miracles do exist, it is not everyday that a hospital specializing in brain and spinal cord injuries, gets the opportunity to make the evening news or the morning headlines. Atlanta-based Shepherd Center has used its hybrid content strategy effectively, attracting attention of news media and the general public alike. 5.

article thumbnail

Tool of the Month – WhatTheFont

PR in High Definition

On average, we consume around 12 hours 7 minutes of media every single day and most of the time it will be in the form of imagery or video. Every now and then we’ll come across a creative piece that will inspire us to recreate as our own. The problem is, half the time we can never find the bits that we like, whether it’s the image that’s used or maybe the name of the colour or the font style.

Tools 48