Tue.Oct 26, 2021

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large.

Privacy 434
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14+ Tips to Holiday Gift Guide Pitching

Prowly

Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips. Holiday gift guides pop up everywhere […]. The post 14+ Tips to Holiday Gift Guide Pitching appeared first on Prowly Magazine.

Pitching 197
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Trending Sources

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UK Media Moves including 5 News, The Times, MyLondon and more

Cision

5 News announces details of new hour-long edition; Lauren Probert has started as Assistant News Editor at The Times; MyLondon appoints first City Hall Editor.

Media 156
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The current state of PR & media relationships—7 ways to create better ones

Agility PR Solutions

Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations. In a rush to adopt newer specializations, such as ESG, strategic counsel, […].

Media 164
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Pitch Smarter: A Conversation With OnePitch Co-Founder Jered Martin

Solo PR Pro

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors.

Pitching 111

More Trending

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11 Benefits of Publishing a Press Release

PR Fuel

Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.” No matter how great your products or services are, you need a way to inform consumers about them. That’s where a press release comes into the equation. Press releases are worth the time and effort no matter what industry you’re operating in.

Writing 95
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Auto industry drives COVID brand intimacy despite supply chain challenges

Agility PR Solutions

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands. Toyota is the top automotive brand, up from fifth position before […].

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. .

Data 78
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Is empathy dead in America? How consumers think companies should address sensitive topics

Agility PR Solutions

In a wildly divisive age, Americans fear that empathy is plummeting in business and society at large, and they blame news media, social media and politicians, among other factors. New research from Method Communications reveals that although nearly 25 percent of Americans find that empathy “doesn’t matter,” an overwhelming majority (73 percent) agree it would be […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Iconic Photo Opps

HMA Public Relations

Thanks to social media, consumers have been creating buzz about their favorite haunts and destinations by sharing great photos. Learn more about iconic photo opportunities with Scott Hanson.

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Corporate Comms, PR, and Marketing Employee Turnover and Staffing is Hurting Brands

Axia PR

Three way to get and keep your talent and how PR firms offer a competitive advantage. With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.

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The golden opportunity for modern thought leadership

Communications Conversations

Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.” Translation: We want our execs to show up in the media more often. We want our execs and leaders on TV. And, more recently, we want our execs to have huge followings with massive engagement scores on LinkedIn.

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The top 10 finance journalists in 2021

Muck Rack

The top 10 finance journalists in 2021

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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TCC makes interesting findings relevant to Final Statement dispute

Practical Law Construction

I’ve just been looking back over our past blogs and neither Matt nor I have written about an English adjudication enforcement case since May. That’s in part been because there weren’t many reported adjudication enforcement judgment on BAILII over the summer, but that changed in September with publication of judgments in Downs Road Development LLP v Laxmanbhai Construction (UK) Ltd and CC Construction Ltd v Mincione , both judgments of HHJ Eyre QC.

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Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance

Bianchi Biz Blog

Most top auto suppliers’ ESG reports focus mostly on the E (environmental) and neglect the G (governance), according to our recent study – “Automotive Suppliers and ESG,” which we recently conducted in May/June of 2021 by looking at the ESG reports for the top 25 North American auto OEM suppliers, based on the most recent Automotive News ranking. We conducted the study to provide insights to help automotive supplier communicators assist their CFOs and investor relations executives in enhancing t

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Is the ICC’s expedited arbitration procedure an international alternative to adjudication?

Practical Law Construction

International arbitration is the dispute resolution forum of choice for most international contracts, in particular in the construction and energy sectors. Arbitration can be procedurally slow and disproportionately expensive for some disputes. It does not enable parties to resolve their disputes as quickly and efficiently as other mechanisms, most notably adjudication , which is available in the UK and a number of other common law countries.