Tue.May 04, 2021

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Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. As low interest rates and investor enthusiasm for IPOs, especially SPACs , continue in 2021, more and more companies are considering whether to take their company public, or not.

Blogging 220
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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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Podcasting with Kate Warnock | On Top of PR podcast

Axia PR

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura. Guest: Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.

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UK Media Moves including 1919, Future plc, Newsnight and more

Cision

Gemma Fraser made Head of Content at upcoming title 1919; new role for Charlotte Richards at Future; Ben Chu to rejoin Newsnight.

Media 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR infographics: How visual content can boost your comms efforts

Agility PR Solutions

A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create compelling infographics around eyewear topics such as ‘The […]. The post PR infographics: How visual content can boost your comms efforts appeared first on Agility PR Solutions.

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The influence of online customer reviews is growing—is your brand generating good ones?

Agility PR Solutions

Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers. However, the world has entered into uncharted territory as consumer behavior rapidly evolved due to the pandemic—which begs the question: How have online reviews been impacted? New survey research from multi-location businesses experience […].

Brand 110
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. A year – and two jabs in the arm later – it feels surreal to look back but the pace of things is picking up again.

Tools 100
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4 ways COVID-19 changed B2B marketing—and how to capitalize

Agility PR Solutions

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term impacts of the pandemic on businesses. I’ll also explore the ways that […]. The post 4 ways COVID-19 changed B2B marketing—and how to capitalize appeared first on Agility PR Solutions.

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3 Ways You Can (and Should) Invest in Your Business

Solo PR Pro

It’s completely understandable if you’re hesitant to spend money on your business. After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. But if you watch your money too closely, you could prevent your business from achieving true growth.

Financial 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ReputationU Now Available to Prepare Leaders for Crisis Response & Reputation Protection

Reputation Us

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

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Unconventional holidays for SMM: how to benefit

Awario

Many marketers run big campaigns on social media only during the major holidays. However, they could extend marketing calendar through unconventional holidays. In this article, we are going to analyze such examples and give actionable tips.

How To 78
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Why You Should Join Professional Associations

Axia PR

Professional associations can be a huge help to your personal development and your company. Things are going well for your company; you’re getting clients and making money. But have you started networking? Are you connecting with others in your industry? If not, your company might be stagnating, and you don’t even know it. Why? If you’re not networking, you’re not building relationships with others in your field, which increases your risk of falling behind on the latest trends and new techniques

Trends 62
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#TipForTuesday- Working with Micro-Influencers

HMA Public Relations

Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The John Lewis Photo-flop

Mark My Words

I found myself staying up late watching a profoundly depressing Question Time last night. What emerged, amid discussion of Boris’s cash-for-curtains deal with an anonymous private benefactor, was that the audience expects such behaviour from politicians and are much less scandalised by graft than one would think. People cheered as an audience member passionately defended Boris’s right to ‘get deals done’ using whatever means necessary, the applause of the virtual audience serving as an eerie dig

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How Geotargeting Can Help Franchise Businesses

Konnect Agency

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Managing these messages and customer experiences requires brands to monitor their online reputation and drive awareness, engagement, and sales at each store’s location.

Local 52
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PeakMetrics and Podchaser Partner to bring Podcast Monitoring to PeakMetrics’ Data Platform

PeakMetrics Insights

PeakMetrics today announced the availability of podcast monitoring through its partnership with Podchaser, the world’s most comprehensive podcast database, whose mission is collecting, enriching, and distributing podcast insights to power discovery for listeners, podcasters, and brands. The partnership enhances PeakMetrics’ media monitoring capabilities, which tracks broadcast TV and radio, hundreds of thousands of online news … Continue reading PeakMetrics and Podchaser Partner to bring P

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How Geotargeting Can Help Franchise Businesses

Konnect Agency

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Managing these messages and customer experiences requires brands to monitor their online reputation and drive awareness, engagement, and sales at each store’s location.

Local 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people. Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information

Publicity 170
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These were the top publishers on Facebook in April 2021

NewsWhip

We looked back at the top publishers on Facebook for the month of April 2021, ranked by their total engagement. The month saw a slight decline in engagement for most publishers and in the levels hit by the top articles, but the level of interactions did increase for some individual publishers. As usual, we used our API to gather these rankings, which you can read about on our developer hub.

Facebook 218