Mon.Aug 26, 2019

Why Communicators Need to Be Part of the Decision-Making Process

PRSay

You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations.

Agency 170

The true power of earned media for PR pros

PR Daily

Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch. Editor’s note: This is our second article in a series about the PESO model.

In today’s high-stakes world, consumers expect brands to step up—how to be more authentic

Agility PR Solutions

Brands and businesses have been challenged to take stands on cultural and societal issues, and as our societal fabric continues to fray, that challenge has escalated.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: 5 tips for developing great content with influencers

PR Daily

To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights. What kinds of content work well on influencer marketing campaigns?

More Trending

Google clamps down on political debate at work

PR Daily

The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on. Most employees don’t want their workplaces to become forums for political debate.

Google 151

Teambuilding in focus—9 tactics for motivating your employees

Agility PR Solutions

One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Where might one find the latest news and research about aquatic snapping worms, renewable energy, Scientology and dinosaurs’ sex appeal?

Why retailers aren’t ready for advanced mobile experiences

Agility PR Solutions

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

PR Daily

Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.

Amid controversy, Chick-fil-A ranks 1st in fast food brand intimacy

Agility PR Solutions

The fast food industry is holding steady with consumers’ emotions, ranking sixth out of the 15 industries studied in the latestBrand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy firm MBLM.

Study 78

Did your visual content captivate audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. The post Did your visual content captivate audiences? appeared first on PR Daily. PR Daily Awards

Video 95

#MediaMonday – Aly Walansky

HMA Public Relations

Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few. The post #MediaMonday – Aly Walansky appeared first on HMA Public Relations. PR and HMA PR #MediaMonday - Aly Walansky Alison Bailin Alison Bailin Batz Aly Walansky Media Monday

Video production in Leeds – 11 recent case studies

Prohibition

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands.

Register for our webinar: Discovering strategic PR insights

Axia PR

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign. Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories. Public Relations Webinar News media

Web 62

Cybersecurity and PR: How to ease minds when there's been a data breach

Muck Rack

Cybersecurity and PR: How to ease minds when there's been a data breach

Data 75

Boosting Engagement on Social Media

5W PR

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve. Gone are the days when each and every post put up by a business page was shown to all of the page’s followers.

Five things PRs can learn from improv

The Hoffman Agency

. By Patrizia Heun, Account Executive, London. We all stared intensely in the direction of the box, curious what it might be that our colleague, Thorsten, would pull out of it next. He seemed quite excited, as if he really wanted to show us what it was, and this excitement was contagious.