Tue.Nov 13, 2018

Customer Love, Customer Hate, and PR

PR Fuel

Don’t Take Your Customers For Granted. When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood. Somewhere along the way, though, something changes.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

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4 ways PR pros and marketers can combat fake online reviews

PR Daily

Fake online reviews are a problem for marketers and brand managers. Consumers traditionally looked at price and brand history for signals about product quality.

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR pros can bolster relationships with clients

PR Daily

A good client relationship is like building a house. You design the structure, get all the materials together, build a sturdy foundation and then slowly craft and add until you have a dream home. It’s a fluid process, with a lot of elements and plenty of things can go wrong.

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Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.

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Victoria’s Secret exec apologizes after interview gaffe

PR Daily

Recent criticism has pulled back the curtain on Victoria’s Secret’s growing struggle to embrace diversity and inclusion—and sustain its brand identity in the #MeToo era.

Intel Cracks the Code on News Release Structure

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more.

Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? A new study. from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. That means your explainer videos and how-to tips are the perfect fit for the popular video platform.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR opportunities exist with every employee—how to take advantage

Agility PR Solutions

People feel good about supporting companies that give back, care for the environment, and are filled with happy employees.

5 Brands That Earned Our Trust in 2018

PR 20/20

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind.

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros


2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Give Yourself a Raise!

Solo PR Pro

This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)?

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Ask the M&A PR expert: How PR should handle accounting firms

Agility PR Solutions

I have now been doing M&A in the PR industry for 17+ years. Prior to that I owned a CPA firm, specializing in PR firms. When I owned my CPA firm, it was a requirement that every client have a CPA prepared Balance Sheet and P&L at their year-end, on an “accrual” basis, including AR […]. The post Ask the M&A PR expert: How PR should handle accounting firms appeared first on Agility PR Solutions. Public Relations profession

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy


It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns. The post SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy appeared first on Prowly Magazine. Magazine Public Relations public relations SEO

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Could your personal brand use an upgrade?

PR Daily

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Creating Value through Marketing

Maine PR Maven

Creating tangible value from your company’s marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.

Top publications and articles for October, according to journalists

Muck Rack

Top publications and articles for October, according to journalists



Client News


#TipForTuesday – What is Leadership?

HMA Public Relations

Pulling the leadership cards from the Developing the Leader Within You deck this month got me thinking about the role of leadership today. We just came […]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

Infographic: 10 ways to keep readers from leaving your website

PR Daily

Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic.

Do You Measure Up? A hot topic during AMEC’s November Measurement Month

Zignal Labs

The post Do You Measure Up? A hot topic during AMEC’s November Measurement Month appeared first on Zignal Labs

Passing on the Baton: Reflections on NCA and the Role of Leadership

Karen Freberg

It seems this semester has become one of the busiest I’ve ever had. I have been doing a lot of conferences this semester, but I went to my first purely academic conference this past weekend. This is a first for me – and somewhat of a transition from previous years. The other conferences (HubSpot, Adobe, and PRSA) had education elements to them, but these conferences were more industry focused.