Brand24
MARCH 1, 2022
There are lots of hashtag campaigns, most of them are boring. Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog.
Ronn Torossian
MARCH 1, 2022
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].
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Agility PR Solutions
MARCH 1, 2022
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to others, when consumer watchdog groups analyze it. […]. The post How PR can get noticed by top management: Create your own program appeared first on Agility PR Solutions.
5W PR
MARCH 1, 2022
While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Solo PR Pro
MARCH 1, 2022
Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. But doing so is more difficult when we rely on others for the elements we need to develop a story.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 1, 2022
The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime. But for many in the Asian community, the murder of the 40-year-old financial services professional is another tragic entry in […]. The post How story stewardship can help foster empathy, inclusion, belonging appeared first on Agility PR Solutions.
Communications Conversations
MARCH 1, 2022
Should you let people “pick your brain?” It’s one of those questions that’s been talked about and debated for years. And, for years, I’ve gone back and forth to both sides on this hot topic. When I was starting my consulting business 13 years ago now, I was firmly on the “pick away!” side as I wanted to meet everyone! It was in my best interests as I built out my network even more.
Agility PR Solutions
MARCH 1, 2022
Sustainability has become a front-seat issue for brands and businesses today, but execs can’t help but wonder: how does it impact the bottom line? New research from NTT reveals that nearly half (44 percent) of companies experience improved profitability as a result of sustainability. The firm’s new study, Innovating for a Sustainable Future, in partnership […].
Maxim Behar
MARCH 1, 2022
In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about modern leaders and the basics of growing a successful business. I've been talking for years about how important the Three S's rule is in modern business and much to my surprise they continue to be more and more defining in our lives, especially when dealing with management.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Culpwrit
MARCH 1, 2022
By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR.
Maxim Behar
MARCH 1, 2022
In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about modern leaders and the basics of growing a successful business. I've been talking for years about how important the Three S's rule is in modern business and much to my surprise they continue to be more and more defining in our lives, especially when dealing with management.
The Hoffman Agency
MARCH 1, 2022
By Lorena Essmeier, Assistant Account Executive, Hoffman Europe. OK, I’m sorry to let you down … I haven’t become a PR professional (yet), but I do know that The Hoffman Agency offers the ideal environment to become one, and here are some reasons why: Let’s go back to the start. On my very first day at work, I had the opportunity to meet The Hoffman Agency’s European Managing Director Mark Pinsent in Munich.
Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market. One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
NewsWhip
MARCH 1, 2022
Humanity’s potential for progress and creativity risks sustained damage when distrust is the foundation and society is no longer characterized by positive relationships with government, media, business, and non-governmental organizations (NGOs). Still, data from this year’s edition of Edelman’s annual Trust Barometer offers a glimmer of hope that some of the damage may be reversible.
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