Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on th

Analysis 369

Analysis Case Study Study Internal 369

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media.

SEO 227

SEO Agency Reputation Policies 227

Business Wire

SEPTEMBER 29, 2021

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period. With continued uncertainty around consumer spending, travel and return to in-person activity, along with a record high number of new issuers, valuations are volatile and investors are seeking clarity.

Report 195

Report Blogging Travel Consumer 195

Ronn Torossian

SEPTEMBER 29, 2021

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195

Strategy Marketing Report Industry 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more efficiently through the latest, most relevant information. B2B lead […].

B2B 188

B2B Pitching Marketing Company 188

Agility PR Solutions

SEPTEMBER 29, 2021

Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is a fool’s errand. PAN’s Eighth Annual Content Fitness Report features five key insights about the state […].

Content Marketing 148

Content Marketing Marketing Consumer Report 148

Axia PR

SEPTEMBER 29, 2021

A changing consumer landscape and new consumer segments will emerge in the near future. The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there. Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

Consumer 117

Consumer 117

Agility PR Solutions

SEPTEMBER 29, 2021

There are many ways that travel companies gain your attention. You may have seen a commercial for travel and it made you start thinking more about taking that trip. Or maybe a specific destination or location keeps popping up on your television or email, and you are curious about what it would cost to go. […]. The post 5 comms approaches for travel agents to gain clients appeared first on Agility PR Solutions.

Travel 147

Travel Television Company Marketing 147

NewsWhip

SEPTEMBER 29, 2021

While Facebook may be the dominant social network, you ignore others at your peril. Pinterest, for example, is a huge platform with almost half a billion monthly active users, and while that obviously doesn’t rival the Instagrams and TikToks of this world, it is a niche audience of people looking for a very specific type of content. For that reason, we wanted to look at the most pinned articles on Pinterest to see the type of content that tends to do well on the platform, and as you would imagin

Pinterest 88

Pinterest Exercises Fashion Analysis 88

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Lack of consistency is one major reason why 74 percent of consumers believe brands fall short of […].

Consumer 147

Consumer Brand Branding Marketing 147

Culpwrit

SEPTEMBER 29, 2021

With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider […].

Agency 76

Agency Publicity 76

HMA Public Relations

SEPTEMBER 29, 2021

Are your employees a empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.

Employee 76

Employee Brand Branding 76

Axia PR

SEPTEMBER 29, 2021

Guide your website traffic to take the desired action with effective CTAs. A Call-to-Action (CTA) plays a critical role in increasing conversion rate. In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad. Examples like “subscribe now,” “follow , ” “add to cart,” and “buy now” are some common CTAs to trigger actions from website traffic.

How To 62

How To Advertising Advertising Consumer 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

SEPTEMBER 29, 2021

Meet the Muck Rack team: Get to know Bryan Hyshka, senior software engineer

Engineering 78

Engineering Software Meeting 78

5W PR

SEPTEMBER 29, 2021

Over the last few years, technology has been advancing quickly, with one of the fastest developments being in the blockchain industry. However, that doesn’t just mean cryptocurrencies such as Bitcoin and Ethereum are here. That’s because there’s been a new development in this niche, called NFT, or Non-Fungible Token. Although NFTs have been around for at least a couple of years, their popularity really came into the mainstream in the last year, and they are now considered a ver

Marketing 88

Marketing Consumer Corporate Technology 88

Stephen Waddington

SEPTEMBER 29, 2021

This is my CommsHero presentation. It’s an overview of industry issues as discussed by my community of practice. Hello. Good afternoon. It’s good to meet you. I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I started an online community of practice at the outset of the pandemic.

Industry 153

Industry Publicity Agency Community 153