Thu.Aug 22, 2019

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Marketing Communications

Onclusive

(Credibility + Impact) versus (Reach + Frequency).

The Importance of Good Data

PRSay

Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities.

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15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more. What are your goals for social media in the coming year? .

Course 171

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Video ‘Content is King’ in 2019

Critical Mention

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world.

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More Trending

How bloggers can create content partnerships with PR firms

Agility PR Solutions

Blogging has transformed from a simple online pastime to a feasible career option, with countless people from all walks of life spending time sharing their thoughts, feelings, and stories through their personal blogs.

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Kroger’s audacious plan to limit food waste is boosting staff pride

PR Daily

The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.

How to read digital body language for email marketers

Agility PR Solutions

Salespeople must be able to read buying cues from their clients to determine whether a lead is worth chasing or not. If they don’t get positive buying signals from a prospect, they need to move to the next target and not waste time and resources trying to woo an unwilling buyer.

Show off your internal campaigns, projects and intranets

PR Daily

Enter Ragan’s Employee Communications Awards by Oct. 4 to showcase how your internal comms efforts drove employee engagement and inspired your workforce. The post Show off your internal campaigns, projects and intranets appeared first on PR Daily. Ragan Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Make A Branded Podcast That People Actually Listen To

PR News

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.

How to Be Pitch Perfect

Konnect Agency

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION.

The growing Customer Success industry—examining its strategic role in engagement

Agility PR Solutions

The Customer Success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business success.

Coaches need coaching, too

HMA Public Relations

I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state […] The post Coaches need coaching, too appeared first on HMA Public Relations. Featured PR and HMA PR coaching Herm Edwards high school football Marty Schottenheimer Marvin Lewis NFL

Top 4 Takeaways from the American Spa CBD Summit – What Brands and Marketers Need to Know

5W PR

Alise Edgcomb, Vice President. 5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. .

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.

11 steps to perfect prospecting on Linkedin

Axia PR

If you’re looking to grow your book of business, get on LinkedIn ASAP! Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication. PR Tips Social media

Fashion Brands & Publishers in 2019

NewsWhip

[…]. The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip. Brands Communications & PR Digital Journalism

An easier PR workflow: introducing our updated email editor

Presspage

When you have a message to communicate, crafting a great story is just the first step. So many of us spend far too much time struggling with complicated mailing programs, or switching between multiple tools.

6 questions with Jon Porter from The Verge

Muck Rack

6 questions with Jon Porter from The Verge

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So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. I have written about it before and even included a section on the internet encyclopedia in my book, How to Protect (Or Destroy) Your Reputation Online.

Bad News for Tide: Laundry Pod Poisonings Rising

Flack Me

Category: Flack Me Summary: Since a peak of 13,112 in 2015, calls to poison control centers about children's exposure to liquid laundry detergent packets have consistently declined - until 2019

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