Ronn Torossian

SEPTEMBER 11, 2019

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. The primary purposes of the help link are to motivate […]. The post Help is More Than a 4-Letter Word appeared first on.

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Flack's Revenge

SEPTEMBER 11, 2019

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is a special kind of crisis. It has some things in common with other types (e.g. product liability, malfeasance) in that the company’s reputation can also be at stake.

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Crisis Management How To Crisis Reputation 180

Agility PR Solutions

SEPTEMBER 11, 2019

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions.

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NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis. First, you have to decide what constitutes a crisis.

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Crisis How To Crisis Management Analysis 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession? In the past, many journalists who left traditional news media migrated into public relations.

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Nonprofit Publicity How To Small Business 83

Agility PR Solutions

SEPTEMBER 11, 2019

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. And new research shows that those consumers are boycotting those brands—even though the companies in the ads are (presumably) just innocent bystanders. The new survey of U.S. consumers from […].

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Public Relations Sydney

SEPTEMBER 11, 2019

Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences. However, getting people to show up and maximise the PR opportunity is just as important […]. The post Getting your event seen by your target audience appeared first on Public Relations Sydney.

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Agility PR Solutions

SEPTEMBER 11, 2019

Inbound marketing helps businesses succeed through combining quality content with digital tools. Most businesses who use inbound marketing report increased leads and conversions in the past six months, according to a new survey from portfolio website Visual Objects. Inbound marketing is a popular marketing strategy that challenges businesses to attract audiences through high-quality, useful content shared […].

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The Awards Blog

SEPTEMBER 11, 2019

Congratulations! You won the award. (Well, perhaps your client won the award.) Your hard work and dedication paid off! But don’t let the excitement stop there. When clients win an award, they may not know how best to use it as leverage to increase sales and brand equity. What are some best practices for marketing your award wins? We’ve gathered some insights, suggestions, and examples from companies who are doing an incredible job in extracting the most value out of their hard-earned award wins

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 11, 2019

Based on a survey of more than 9,050 online adult consumers in Great Britain, a new Forrester study measures and ranks 36 UK brands across five industries to establish customer experience (CX) leaders to identify how well a brand’s customer experience strengthens the loyalty of its customers. The five industries in the firm’s new UK […].

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Brand Branding Survey Study 60

PR 20/20

SEPTEMBER 11, 2019

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catching up with good friends, meeting new partners, taking in all the knowledge, and filling up on our share of inspiration. Boston’s famous lobster rolls are a pretty great part of the week too. ;). This year at INBOUND , the heart of the message I received: It’s all about creating amazing experiences.

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HMA Public Relations

SEPTEMBER 11, 2019

At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros. The post Agency Pros Offer Advice to Young Professionals appeared first on HMA Public Relations.

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Karwoski & Courage

SEPTEMBER 11, 2019

I had an interesting experience yesterday that was a great example of bad service and great service all within the space of three hours. Being in the business of advising clients, it was a good reminder of what to do and what not to do. A friend and I went shopping for a new smart […].

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Action PR

SEPTEMBER 11, 2019

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Not only this, but that it is reaching lots of different ‘pockets’ of media too. Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). Sometimes it’s important for a brand to be featured in particular types of press which reach different audiences.

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Karwoski & Courage

SEPTEMBER 11, 2019

The post Best In Service appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

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