Wed.Sep 11, 2019

Help is More Than a 4-Letter Word

Ronn Torossian

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset.

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How to Contain PR Fallout from a Cyber-attack

Flack's Revenge

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team.

13 wonderful, whimsical words to express approval

PR Daily

Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval?

Meet the Media—Q&A with Abrar Al-Heeti of CNET

Agility PR Solutions

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions. Public Relations media relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts. Since 2006, retailer Tom’s has given shoes, sight and safe water to more than 94 million people around the world.

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How a robotic duck calms young cancer patients and boosts Aflac’s brand

PR Daily

Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.

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Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content.

30 jobs in the PR and marketing world

PR Daily

Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.

Getting your event seen by your target audience

Public Relations Sydney

Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Announcing Ragan’s inaugural Top Women in Communications Awards

PR Daily

Nominate the game-changing women you work with—or nominate yourself—by Nov. The class of inspirational women will be recognized at an awards gala in March 2020. The post Announcing Ragan’s inaugural Top Women in Communications Awards appeared first on PR Daily. Ragan Awards

How inbound marketing strategies yield better results and leads

Agility PR Solutions

Inbound marketing helps businesses succeed through combining quality content with digital tools. Most businesses who use inbound marketing report increased leads and conversions in the past six months, according to a new survey from portfolio website Visual Objects.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.

Top UK brands that deliver high-quality customer experience

Agility PR Solutions

Based on a survey of more than 9,050 online adult consumers in Great Britain, a new Forrester study measures and ranks 36 UK brands across five industries to establish customer experience (CX) leaders to identify how well a brand’s customer experience strengthens the loyalty of its customers.

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your credit card company.

#INBOUND19 Recap: It's All About the Experience

PR 20/20

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catching up with good friends, meeting new partners, taking in all the knowledge, and filling up on our share of inspiration. Boston’s famous lobster rolls are a pretty great part of the week too. ;).

Best In Service

Karwoski & Courage

I had an interesting experience yesterday that was a great example of bad service and great service all within the space of three hours. Being in the business of advising clients, it was a good reminder of what to do and what not to do. A friend and I went shopping for a new smart […].

How to create news when there is no news

Action PR

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Not only this, but that it is reaching lots of different ‘pockets’ of media too.

Agency Pros Offer Advice to Young Professionals

HMA Public Relations

At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros. The post Agency Pros Offer Advice to Young Professionals appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations Annelise Krafft big yam Ideas Collide Off Madison Ave PR PRSA Phoenix

Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession? In the past, many journalists who left traditional news media migrated into public relations.