The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the sentiment of coverage becomes really useful.

Analysis 156

Analysis Measurement Government Examples 156

Ronn Torossian

JANUARY 24, 2020

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers? The first question brand managers should answer is “which sort of social media […].

Brand 195

Brand Branding Instagram Study 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV. From GMA to CNN or Fox Business, a solid broadcast appearance packs a punch.

Print 245

Print Pitching Television Newspapers 245

The Resolution Blog

JANUARY 24, 2020

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […]. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook.

Analysis 156

Analysis Measurement Publicity Blogging 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

JANUARY 24, 2020

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about – Is your story shareable? Is it something that the media can put out there, and there’s a chance that it could go viral and will be shared by lots of people? One of my […].

Viral 130

Viral How To Publicity Media 130

Steve Barrett on PR

JANUARY 24, 2020

Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.

Brand 78

Brand Branding 78

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Inbound PR

JANUARY 24, 2020

2020 is here and I hope you are excited and ready for it. I also hope you've got your goals set up and if you work in marketing or PR, you have your work goals as well. But to achieve those professional goals, you'll have to be aware of what's going on in the industry and consider what might make your job easier or more difficult, what could be an opportunity or a thread.

Infographics 71

Infographics Content Marketing Trends Marketing 71

Muck Rack

JANUARY 24, 2020

Top publications and articles for December, according to journalists

Publicity 97

Publicity 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends

Social Media 62

Social Media Trends Media Instagram 62

Action PR

JANUARY 24, 2020

Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage. While research can make a great headline, it’s sometimes difficult for the average reader to see how that data relates to their real life. Even if your research contains major breakthroughs, many readers will completely miss it.

How To 52

How To Exercises Training Groups 52

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends

Social Media 62

Social Media Trends Media Instagram 62

HMA Public Relations

JANUARY 24, 2020

As PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations.

Consumer 40

Consumer Trends Publicity 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

JANUARY 24, 2020

We’re not going to teach you to suck eggs. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? Simple – it’s all about you… naturally! This year creating quality content in isolation won’t be enough.

Creativity 62

Creativity Video Consumer Brand 62

Axia PR

JANUARY 24, 2020

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. 1. Helping your customers = helping yourself. Today, people are focused on climbing corporate ladders and trying to be the best, often at the expense of their customers.

Course 115

Course Software Education Employee 115