Fri.Jan 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs.

Social Influencers To Consider For Future Brand Campaigns

Ronn Torossian

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?

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4 marketing automation tools to help small and mid-size businesses

PR Daily

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content.

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Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

5 key takeaways from HubSpot Academy’s inbound course

Axia PR

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top publications and articles for December, according to journalists

Muck Rack

Top publications and articles for December, according to journalists

Traditional Journalism’s Role in Social Influencer Marketing

5W PR

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

Six social media trends in 60-seconds

Prohibition

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job.

Media Moves at The New York Times & Bloomberg Government, Variety Hires International Editor

TrendKite

Shira Ovide to join The Times, Tiffany Stecker moves to Bloomberg Government, and more

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Six social media trends in 60-seconds

Prohibition

Social media advances at an incredibly rapid rate. Thanks to constantly shifting algorithms, what works this month might not work next month. Staying on top of it all is essential, otherwise you’ll be left behind. But as anyone in the industry knows, this can be a full time job.

How to Make Research Relevant

Action PR

Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage.

The shape of content in 2020

Prohibition

We’re not going to teach you to suck eggs. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking?

Get Famous Friday PR Tip: How to Get Publicity with Shareable Content

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about – Is your story shareable? Is it something that the media can put out there, and there’s a chance that it could go viral and will be shared by lots of people?

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Consumer trends to follow in 2020

HMA Public Relations

As PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellness