Ronn Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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How To Brand Branding Energy 252

Prowly

MARCH 28, 2018

By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results. The post How to Make Every Part of Your PR Content Strategy More Data-Driven appeared first on Prowly Magazine.

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Data Strategy How To System 139

NewsWhip

MARCH 28, 2018

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

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Instagram Trends Brand Branding 133

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading → The post Public relations strategy and communications measurement are what senior PR practitioners need most appeared first on STUART BRUCE.

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Measurement Strategy Publicity Communications 109

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

MARCH 28, 2018

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog.

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Data Pitching Media Media Relations 109

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest parts of blogging is answering the question: “What should I write about?”.

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Marketing Sports Blogging Writing 68

PRSay

MARCH 28, 2018

Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn., for their annual Senior Summit. Ahead of the event, PRsay asked three Section members about the state of their sector. These questions were answered by Tasha Neumeister , communications manager at Loyola University Chicago and a member of the Senior Summit Planning Committee.

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Education Policies Social Media Crisis 67

5W PR

MARCH 28, 2018

By: Dara, Executive Vice President and Annette, Senior Vice President. Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand.

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Retail Trade Shows Consumer Trends 60

Axia PR

MARCH 28, 2018

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers. There are four types of media: Paid. Earned. Shared. Owned.

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Media Media Relations Brand Branding 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Offleash

MARCH 28, 2018

It’s always gratifying when a company decides to work with us. We’ve been very fortunate to work with many great startups and established companies through the years, and each one is special to us. Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention.

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HMA Public Relations

MARCH 28, 2018

One of the ways our team finds news hooks to connect story pitches to is to do a search for the various holidays that occur each month. Here are today's! The post There is a Day for Everything appeared first on HMA Public Relations.

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Pitching Publicity Blogging 49

Offleash

MARCH 28, 2018

Did you know that PR is usually the largest recurring discretionary spend in a startup’s marketing budget? If you’re a CEO or CMO, you do. You also know that though the economy remains hot , venture capital has tightened, meaning that a company’s image, potential and performance must be strong if it is to secure funding. It’s a given that startup founders and top executives will always demand strong results from their PR agencies, and that the agencies will work hard to deliver them.

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