Barokas

MARCH 23, 2018

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. The conversation wasn’t centered around whether my feed looked professional or what hashtags I could use in light of the new algorithm. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion.

Instagram 128

Instagram B2B Company Creativity 128

Ronn Torossian

MARCH 23, 2018

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. With solutions like artificial intelligence, learning from campaigns and optimizing email open rates doesn’t have to be a time-consuming or complex process.

Fashion 112

Fashion Marketing Technology Consumer 112

5W PR

MARCH 23, 2018

Tell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania. Growing up in such a small area, I’ve always dreamt of one day living in New York City. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology.

Interviews 84

Interviews Agency SEO Google 84

PRSay

MARCH 23, 2018

Adversity is a great teacher. Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises.

Corporate 79

Corporate Communications Crisis Management Crisis 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

MARCH 23, 2018

The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.

Agency 61

Agency Communications Marketing 61

Communications Conversations

MARCH 23, 2018

For the last few years, I’ve heard a few common refrains among friends and colleagues working for smaller and mid-sized organizations: “I need social media marketing help, but I’m not sure I can afford an agency.” “I just need a quick, fresh perspective when it comes to my communications approach.” “I need to revamp our social media strategy, but I’m not sure where to start.” For the last eight-plus years, I haven’t really been able to

Strategy 60

Strategy Product Launch Meeting Social Media 60

Mark My Words

MARCH 23, 2018

Radio Times. Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV. “The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,” he says. “Who else could step into their shoes? It’s hard to imagine anyone.

Radio 60

Radio Advertising Advertising Social Media 60

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation. The post Live-Tweeting Your Presentation appeared first on Karwoski & Courage - Minneapolis Public Relations.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Mark My Words

MARCH 23, 2018

The Guardian. Slapstick family favourite revived with just two episodes after bumpy ride. However, the publicist Mark Borkowski said revivals could backfire and get the “wrong kind of publicity … if you lean too heavily on the nostalgia. It can set the bar too high for the new talent who feel they’ve got to become the next Brucie.”. He added: “It’s a double-edged sword.

YouTube 60

YouTube Publicity 60

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Communications

Axia PR

MARCH 23, 2018

5 ways to enhance your blog. Most companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.

Blogging 59

Blogging Company 59

HMA Public Relations

MARCH 23, 2018

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this. The post Public Relations for Toys ‘R’ Us appeared first on HMA Public Relations.

Publicity 62

Publicity Small Business 62

Karen Freberg

MARCH 23, 2018

This trip was probably one of the quickest trips I have taken for a conference, but it was well worth the effort. I was able to attend and present at Salesforce’s Higher Ed Summit , which marked my first time presenting at a Salesforce event. It was definitely a whirlwind between breakout sessions, keynotes, and quick demos of the various features the Salesforce platform has to offer.

Conference 21

Conference Meeting Social Media Technology 21

Mark My Words

MARCH 23, 2018

With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica – it will not bring down Facebook. Commentators were quick to point to share price volatility and hashtag protests as indicators of doom. The social network has indeed been slow to ventilate the stench surrounding its relationship to the London-based consultancy.

Facebook 60

Facebook Data Advertising Advertising 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer