Wed.Dec 22, 2021

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2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 427
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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. With the trending topics on Twitter– which is a great place for the public to discuss trending topics in news, entertainment, […]. The post Top Social Media Moments from Brands appeared first on.

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6 profitable ideas for PR and marketing bloggers

Agility PR Solutions

Blogging has long ceased to be the means of pampering one’s ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who understand the importance of a blog for driving traffic […]. The post 6 profitable ideas for PR and marketing bloggers appeared first on Agility PR Solutions.

Marketing 164
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The Top 10 PR Disasters in 2021

Prohibition

Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them.

Crisis 146
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What marketers need to know about customer pain points

Agility PR Solutions

Identifying and resolving customer pain points sets you apart from your competitors and shows them you care. By focusing on their pain points, you can establish strong relationships with customers, and boost their customer experience (CX)—something that’s become a number one priority for all businesses today. Image Source Marketers talk a lot about “pain points”, […].

Marketing 148

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The Observability Challenge: Three-quarters of companies fail to achieve true observability

Agility PR Solutions

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components. It’s essentially a measure of “how well internal states of a system can be inferred from knowledge of its […].

Company 144
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Delivering More than Customers Expect

5W PR

The key goal of customer excellence is to exceed their expectations. This does not always require a large financial investment, but it does require investing in thoughts and ideas. Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful.

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4 reasons why PR and HR need to work together

Agility PR Solutions

It is commonplace in your business for departments to come together to work towards a common goal. Two of these groups that frequently collaborate are public relations and human resources. Together, they strengthen your company’s image in your community to bring new employees into your organization and keep them there for a long time. Here […].

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The words are mine, and mine alone (or so my lawyer told me)

Practical Law Construction

Ah, witness statements. How often in trial have we rolled our eyes as a witness explains that, while the sentiment of a particular paragraph was about right, they wouldn’t have quite put it like that but “the lawyers wrote it” and it was good enough. Even worse are those occasions when a witness has clearly not recently read any of the documents referred to in their statement and is, instead, intent on telling a different story.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Does the Future Hold?

HMA Public Relations

Are you planning your 2022 communications strategy? Find out what to expect in the upcoming year in this episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

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How Communicators are Measuring Their Work and Using Data in 2022

Axia PR

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 202

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The Top 10 PR Disasters in 2021

Prohibition

Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them.

Crisis 62
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Reviewing the news that resonated most in 2021

NewsWhip

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Although fewer individual articles received multimillion engagement status this year, there were many key events that still made an impact. CEO Paul Quigley was joined by Head of Research Benedict Nicholson, who recently authored NewsWhip’s 2021 Year in Review report that looked back at the biggest stories that emerged during each quarter of the year.

Sports 148
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.