Thu.Feb 24, 2022

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B2B Companies and the Digital Buying Journey

Ronn Torossian

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […]. The post B2B Companies and the Digital Buying Journey appeared first on.

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8 ultimate SEO trends to follow in 2022

Agility PR Solutions

In 2022, SEO will be more important than ever. Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

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Future-Proofing Content Marketing Efforts

5W PR

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans. This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in term

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9 ways to improve your brand reputation

Agility PR Solutions

Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that they are more likely to have a positive experience […]. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Target and Starbucks make waves with curbside pickup announcement

NewsWhip

This week, Target and Starbucks moved to revolutionize the art of picking up groceries by partnering to bring consumers a coffee curbside, and made big waves doing it — with some of the attention coming from unexpected places. . The retailer announced on February 23rd that it would be testing an expansion of its Starbucks offering to include coffee delivery during pick-ups, and the news has quietly made big waves, particularly among moms who shop at the store.

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What Lessons Can Be Learned From Ivan Reitman?

HMA Public Relations

Ivan Reitman's influential films have taught us important lessons for all parts of life. Read more from Alison Bailin.

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