Wed.Jan 12, 2022

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The new brand voice of Victoria’s Secret

Ronn Torossian

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service. Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […].

Brand 195
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Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it’s projected that human talent shortage will reach 85 million people by 2030. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

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Tips for Media Interviews

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy. And most importantly, don’t make up an answer. If you are asked a question by a journalist and you don’t know the answer, tell them that.

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Four consumer trends for 2022—from 4.3 million customers

Agility PR Solutions

Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different. We used all 25 years of our database—containing 4.3 million customer loyalty and engagement assessments for 1,624 brands in 142 […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies.

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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

By Taylor Gallagher, Account Director, Consumer. Let’s face it — 2021 was yet another roller coaster of a year. Although the pandemic was still prominent, with the vaccine rollout many began to look toward a more hopeful future. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88
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Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Agility PR Solutions

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. New research from Incisiv reveals that while the retail industry has made significant advancements in providing better visibility into promotions and order tracking, it still significantly lags in expert […].

Retail 147
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It’s a Good Thing We Have Contingency Plans

HMA Public Relations

Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.

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Beauty PR The Right Way

5W PR

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Plenty of things have changed since then, but one fact remains: the effectiveness of PR strategies in the beauty industry. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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New Fame Game is unforgiving

Mark My Words

I have talked extensively about how the values of #genz and younger millennials are reshaping the concept of fame and creating new icons. Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility.

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Why Online Reputation Insults Feel So Good to Attackers

Reputation Specialist Michael Toebe

Christine Marie, Ph.D. “Participating in the destruction of someone else’s reputation can provide a social benefit. Punishing an individual that violates our ideology can feel positive. We might feel pride or a sense of belonging to be part of a group that cares about an important cause. Our own social currency can increase. “If we write a demeaning comment and it is rewarded with likes and positive feedback, the social approval can result in the release of dopamine or oxytocin and that feels go