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The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it’s projected that human talent shortage will reach 85 million people by 2030. MORE
Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. MORE
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract. Odds and Ends Public Relations contingency COVID event Event planning MORE
I have talked extensively about how the values of #genz and younger millennials are reshaping the concept of fame and creating new icons. Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility. MORE
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand. Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy. Take Peloton, for example. MORE
Congratulations to the winners of PR Daily’s 2021 Content Marketing Awards! The post Announcing PR Daily’s Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards MORE
A roadmap to enhancing organizational culture, no matter where people work. Shared experiences create powerful bonds, a dynamic that’s essential to the success of new employees at all organizations. MORE
Christine Marie, Ph.D. Participating in the destruction of someone else’s reputation can provide a social benefit. Punishing an individual that violates our ideology can feel positive. We might feel pride or a sense of belonging to be part of a group that cares about an important cause. MORE
About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Plenty of things have changed since then, but one fact remains: the effectiveness of PR strategies in the beauty industry. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers. MORE
The disgraced Silicon Valley leader offers clear lessons for PR pros. In analyzing the final chapter of Theranos founder Elizabeth Holmes’ career, it’s tempting to attribute the entrepreneur’s dramatic downfall to greed and hubris. MORE
Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022. Maybe 2021 was a tough year for your company. Perhaps employee morale is low and you’re searching for a way to help plug the drain of the Great Resignation. MORE
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more. MORE
In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”. MORE
Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service. MORE
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. MORE
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy. MORE
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different. MORE
PR Daily
JANUARY 12, 2022
Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022. Maybe 2021 was a tough year for your company. Perhaps employee morale is low and you’re searching for a way to help plug the drain of the Great Resignation.
Ronn Torossian
JANUARY 12, 2022
Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.
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PR Daily
JANUARY 12, 2022
The disgraced Silicon Valley leader offers clear lessons for PR pros. In analyzing the final chapter of Theranos founder Elizabeth Holmes’ career, it’s tempting to attribute the entrepreneur’s dramatic downfall to greed and hubris.
PR for Anyone
JANUARY 12, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
PR Daily
JANUARY 12, 2022
A roadmap to enhancing organizational culture, no matter where people work. Shared experiences create powerful bonds, a dynamic that’s essential to the success of new employees at all organizations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
JANUARY 12, 2022
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand. Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy. Take Peloton, for example.
Stephen Waddington
JANUARY 12, 2022
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line.
PR Daily
JANUARY 12, 2022
Congratulations to the winners of PR Daily’s 2021 Content Marketing Awards! The post Announcing PR Daily’s Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards
Agility PR Solutions
JANUARY 12, 2022
Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
PR Daily
JANUARY 12, 2022
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Agility PR Solutions
JANUARY 12, 2022
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different.
HMA Public Relations
JANUARY 12, 2022
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract. Odds and Ends Public Relations contingency COVID event Event planning
Agility PR Solutions
JANUARY 12, 2022
In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Mark My Words
JANUARY 12, 2022
I have talked extensively about how the values of #genz and younger millennials are reshaping the concept of fame and creating new icons. Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility.
5W PR
JANUARY 12, 2022
About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Plenty of things have changed since then, but one fact remains: the effectiveness of PR strategies in the beauty industry. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers.
Reputation Specialist Michael Toebe
JANUARY 12, 2022
Christine Marie, Ph.D. Participating in the destruction of someone else’s reputation can provide a social benefit. Punishing an individual that violates our ideology can feel positive. We might feel pride or a sense of belonging to be part of a group that cares about an important cause.
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