Wed.Jan 12, 2022

How to overhaul your internal comms strategy in 7 steps

PR Daily

Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022. Maybe 2021 was a tough year for your company. Perhaps employee morale is low and you’re searching for a way to help plug the drain of the Great Resignation.

The new brand voice of Victoria’s Secret

Ronn Torossian

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.

Brand 195
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PR missteps accelerated the downfall of Elizabeth Holmes

PR Daily

The disgraced Silicon Valley leader offers clear lessons for PR pros. In analyzing the final chapter of Theranos founder Elizabeth Holmes’ career, it’s tempting to attribute the entrepreneur’s dramatic downfall to greed and hubris.

Tips for Media Interviews

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 must-have components of a successful remote onboarding program

PR Daily

A roadmap to enhancing organizational culture, no matter where people work. Shared experiences create powerful bonds, a dynamic that’s essential to the success of new employees at all organizations.

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Peloton’s year of bad headlines didn’t faze its consumers

PR Daily

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand. Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy. Take Peloton, for example.

News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line.

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Announcing PR Daily’s Content Marketing Awards winners

PR Daily

Congratulations to the winners of PR Daily’s 2021 Content Marketing Awards! The post Announcing PR Daily’s Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards

Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Agility PR Solutions

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave

PR Daily

Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.

Four consumer trends for 2022—from 4.3 million customers

Agility PR Solutions

Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different.

It’s a Good Thing We Have Contingency Plans

HMA Public Relations

Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract. Odds and Ends Public Relations contingency COVID event Event planning

How Facebook’s new targeting will impact third sector advertisers

Agility PR Solutions

In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New Fame Game is unforgiving

Mark My Words

I have talked extensively about how the values of #genz and younger millennials are reshaping the concept of fame and creating new icons. Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility.

Beauty PR The Right Way

5W PR

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Plenty of things have changed since then, but one fact remains: the effectiveness of PR strategies in the beauty industry. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers.

Why Online Reputation Insults Feel So Good to Attackers

Reputation Specialist Michael Toebe

Christine Marie, Ph.D. Participating in the destruction of someone else’s reputation can provide a social benefit. Punishing an individual that violates our ideology can feel positive. We might feel pride or a sense of belonging to be part of a group that cares about an important cause.