Thu.Oct 03, 2019

Why diversity and inclusion warrant PR’s rapt attention

PR Daily

Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success. Brand managers can no longer afford to put multicultural marketing on the back burner.

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Marketing Minute 3: Create a Message Map

Maine PR Maven

A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud.

The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.

Amazon comms exec extols bite-size messages

PR Daily

‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through. . About half your audience will stop reading your message after 111 words—about 40 seconds’ time.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 steps for successfully promoting a new podcast

Agility PR Solutions

So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media.

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Must-Have Checklist: Managing Email Marketing

Critical Mention

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Your campaigns should all be responsive and informative in order to catch the eye of today’s email recipients.

Infographic: How to improve the customer experience

PR Daily

For many consumers, their interaction with your brand is just as important as the product they buy from you. Here are some tips to help your organization delight its audience. Customer experience is a fundamental part of your organization’s success.

Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Don’t miss this week’s Employee Communications Awards entry deadline

PR Daily

The deadline for entries in our premiere awards program for internal communications is this Friday, Oct. Share your impressive internal campaigns, content, intranets and inspiring workplaces. The post Don’t miss this week’s Employee Communications Awards entry deadline appeared first on PR Daily.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Video – What is Crisis Governance; Interview with John Tishler

The Stalwart Blog

David: Hey, welcome to another edition of the Public Relations Security videocast, where we talk to experts in all aspects of crisis management and crisis PR. I’m really privileged that we’ve got John Tishler from Sheppard Mullin. John, thanks so much for the time. Really appreciate it.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Also: Twitter’s pushback on Trump’s copyright infringement, Google’s new shopping tools, when to find a partner for a PR stunt, and more. Good morning, PR pros: When sharing your message online, it’s crucial to consider copyright.

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Meltwater - PR

Let's face it. Social media platforms are crowded and building a brand on these platforms is becoming more challenging by the day. For forward-thinking brand marketers, it's time to look… Read More >>>. Enterprise Marketing PR & Comms Branding Social Media

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The top 25 US radio stations and programs of fall 2019

Muck Rack

The top 25 US radio stations and programs of fall 2019

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A PR pro’s how-to guide for finding your passion

Agility PR Solutions

Oprah has a great quote, “Follow your passion; it will lead to your purpose.” But what if you aren’t one of those people who have always known what they wanted to be when they grow up? Or what if you are, and you’ve since changed your mind? Societally, we place a lot of emphasis on […].

Marketing Minute 1: Creating your company’s XYZ statement

Maine PR Maven

The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them. The post Marketing Minute 1: Creating your company’s XYZ statement appeared first on | The PR Maven. Branding

ICYMI: Bulldog’s most popular posts in September

Agility PR Solutions

With summer fading away, we knew we had to bring our A game to keep your attention last month—and fortunately, our September content batch kept readers riveted.

Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about!

Maine PR Maven

A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company. The post Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about! appeared first on | The PR Maven.

The Real Cost of Procrastination

Konnect Agency

We’re all guilty of it. We put off tasks, even very important ones, and later pay the price for having to catch up or impacting the workflow of others.

What is Earned Media Management?

TrendKite

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work

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Does your astrological sign dictate your career path?

HMA Public Relations

Abbie has noticed there are a lot of Libras in communications - including most of HMA. Do other career paths line up with astrological signs? Find out for yourself! The post Does your astrological sign dictate your career path? appeared first on HMA Public Relations. Featured PR Observations and Preferences astrological sign for Libra Astrology career path communicators Happy Birthday HMA Libra

The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.

How To Develop International Media Contacts

Action PR

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. How do you go about sharing that news with press outside the UK?

MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation

PR News

No amount of money can ever bring a person back from death. And a settlement reached two years after a national tragedy might be too late to repair a consumer’s perception of a brand. While they will never be able to recover their loved ones, MGM Resorts International agreed to honor the victims’ families of… Continued. The post MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation appeared first on PR News Blog. Crisis Management

Advocating for Transgender Students & Navigating the Media Coverage to ABC 20/20 Blackboard Webinar

Ryan Foran

A sincere thanks to Blackboard for this opportunity and platform to share this important story about advocating for transgender students. Below are the slide deck and some of the videos featured in the presentation.