Agility PR Solutions

JANUARY 2, 2019

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels like there’s so many deadlines and demanding clients that take up all our […].

Publicity 127

Publicity Consumer Analysis 127

Axia PR

JANUARY 2, 2019

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

Industry 94

Industry Company Publicity How To 94

Agility PR Solutions

JANUARY 2, 2019

New research from mobile forum app Tapatalk suggests consumers are growing frustrated with the inability to find trusted information on mainstream social media—and 4 in 5 survey respondents (80 percent) stated that they would trust responses on a specialized forum more than those on Facebook, while nearly as many (72 percent) said forums are more […].

Social Media 105

Social Media Facebook Mobile Media 105

Karen Freberg

JANUARY 2, 2019

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!), announcements related to personal and professional milestones and exciting new chapters. Well, I do have some news I would like to share w/ you all as well!

Education 69

Education LinkedIn Social Media Conference 69

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 2, 2019

Social media platforms have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the CMO Council in new research released today […].

Brand 60

Brand Branding Survey Social Media 60

HMA Public Relations

JANUARY 2, 2019

I’ve never been a big New Year’s Resolution guy. For some reason, the calendar just doesn’t have that much of an impact on how I operate. […]. The post PRetty Good Start to New Year appeared first on HMA Public Relations.

Publicity 40

Publicity 40

Communications Conversations

JANUARY 2, 2019

I’ve never really liked the term “personal brand.” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one. In fact, I might argue one’s “personal brand” has never been more important.

Brand 98

Brand Branding LinkedIn Facebook 98

5W PR

JANUARY 2, 2019

Effective public relations is both an art and a science. It’s a combination of understanding your audience, the proper execution of a carefully designed plan, and the ability to adjust your message and approach on the fly as needed. Most of this work is done before the campaign is launched. Too often, though, people and brands try to react to a situation, rather than planning for and responding to likely scenarios.

System 68

System Agency Measurement Course 68

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Now the questions include: What can I do to manage and enhance the reputation of my company?

Analysis 95

Analysis Infographics Internal International 95

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Communications

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing. I’ve been told that at the end of the Q&A, I promised I’d answer some of the outstanding questions in my first Ask a Content Strategist column for 2019.

Case Study 85

Case Study Content Marketing Strategy Facebook 85