Wed.Jan 02, 2019

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

7 signs your audience hates your engagement strategy

PR Daily

Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged? Your online marketing efforts should be focused on engaging your reader.

Social media trust in 2019—do Americans trust specialized forums over Facebook?

Agility PR Solutions

The lay of the marketing landscape in 2019

PR Daily

Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds. Developing your brand and highlighting your organization have never been cheaper, yet never more difficult.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR for a new year—public relations do’s and don’ts for 2019

Agility PR Solutions

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels like there’s so many deadlines and demanding clients that take up all our […]. The post PR for a new year—public relations do’s and don’ts for 2019 appeared first on Agility PR Solutions.

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3 industry secrets PR professionals never share

Axia PR

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO

9 steps to better, more effective content writing

PR Daily

The first step to better copy is to understand your audience. You’ll also improve if you find your voice, avoid interruptions, use helpful tools and read authors who inspire you. Writing sells.

Ask a Content Strategist: Will Written Content Be Obsolete By Next Year?

Contently - Strategy

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing.

Military agency apologizes for tweet likening bombs to Times Square ball drop

PR Daily

After deleting the video post, the U.S. Strategic Command said the intended joke was ‘in poor taste.’. A military agency’s attempt to grab online attention on New Year’s Eve sent its PR team into a tailspin. The U.S.

Agency 154

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

It’s the most wonderful time of the year. Planning.

Shift Communications

Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Now the questions include: What can I do to manage and enhance the reputation of my company? How can we improve our search rankings?

5 ways to use hero videos to drive your message

PR Daily

Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply. Editor’s note: This story is taken from Ragan Communications’ distance learning portal Ragan Training.

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Social listening issues—are European brands hard of hearing?

Agility PR Solutions

Social media platforms have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer.

Writing a speech for the CEO? Here's where to begin

Muck Rack

Writing a speech for the CEO? Here's where to begin

What building a “personal brand” means in 2019

Communications Conversations

I’ve never really liked the term “personal brand.” ” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one.

Big News!: Becoming an Adobe Education Leader

Karen Freberg

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!),

A Day in the Life: Influencer perspective from Amber St. Peter

TrendKite

Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing

Brand 60

PRetty Good Start to New Year

HMA Public Relations

I’ve never been a big New Year’s Resolution guy. For some reason, the calendar just doesn’t have that much of an impact on how I operate. […]. The post PRetty Good Start to New Year appeared first on HMA Public Relations. Public Relations New Year New Year's Resolutions

Pre-Launch Checklist for PR Campaigns

5W PR

Effective public relations is both an art and a science. It’s a combination of understanding your audience, the proper execution of a carefully designed plan, and the ability to adjust your message and approach on the fly as needed. Most of this work is done before the campaign is launched. Too often, though, people and brands try to react to a situation, rather than planning for and responding to likely scenarios.