ImPRessions - Crenshaw Communications

MAY 19, 2016

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the st

Hotels 174

Hotels Retail Creativity Reputation 174

Cision

MAY 19, 2016

Without strong support from inside your organization, you can’t expect anyone to support you from outside it. Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Beyond PR

MAY 19, 2016

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews and articles you find. The shoes are a bit out of your budget, though.

Marketing 74

Marketing Mobile Financial Strategy 74

Cision

MAY 19, 2016

You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent of consumers trust recommendations from their peers over branded content. Your brand is no longer an authority over your audience, so how can you reach them? You need to connect with the people who do have authority: influencers. Influencers can extend the reach of your content and help you make an impact on your audience.

Media 159

Media Pitching Blogging Brand 159

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MAY 19, 2016

In the early 2000s, Porsche launched its Cayenne SUV – a significant risk for a company famous for fast cars, not family vehicles. But it was a hit and profits. The post A Tale of Two Car Companies: The Right (and Wrong) Way to Innovate appeared first on Stern Strategy Group.

Company 49

Company Groups Strategy Leadership 49

Stern + Associates

MAY 19, 2016

In the early 2000s, Porsche launched its Cayenne SUV – a significant risk for a company famous for fast cars, not family vehicles. But it was a hit and profits. The post A Tale of Two Car Companies: The Right (and Wrong) Way to Innovate appeared first on Stern Strategy Group.

Company 48

Company Groups Strategy 48

Katie Paine's Measurement Blog

MAY 19, 2016

(Please note: This piece originally appeared as a free article in the late May 2016 edition of The Measurement Advisor newsletter.) Ready to have all your bases covered? Our chart is designed to help you select data, tools, and metrics. Click here to view and/or download the chart as a PDF. No ratings yet. Please rate […]. The post Selecting the Right Data, Tools and Metrics For Your Objectives appeared first on Paine Publishing.

Tools 49

Tools Data Measurement 49

PR 20/20

MAY 19, 2016

Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The good news: it’s the best time to be a performance-driven marketer. The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. But with the opportunities come obstacles from the sheer number of available courses of action.

Marketing 45

Marketing How To Measurement Enterprise 45

Katie Paine's Measurement Blog

MAY 19, 2016

(Please note: This piece originally appeared as a free article in the late May 2016 edition of The Measurement Advisor newsletter.) To view and/or download this guide as a PDF, click here. No ratings yet. Please rate this How much did you enjoy this post? The post The 2016 Guide to Measurement Vendors appeared first on Paine Publishing.

Measurement 40

Measurement 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

MAY 19, 2016

As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Among the earliest adopters were a host of media outlets, Red Bull and Dunkin Donuts (they gave a behind-the-scenes tour of one of their test kitchens–see below). Since then, a number of other brands have begun experimenting with Facebook Live (I’ve sent the following post to a number of clients who are thinking about experiment, too).

Facebook 94

Facebook Brand Branding Video 94