Fri.Jan 27, 2017

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What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” In preparation, I’d like to highlight five of the significant changes and demon

LinkedIn 214
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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with full-screen ads. On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably.

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Dude, just stop

Steve Barrett on PR

An extraordinary first week under the new Trump administration in Washington, DC throws up a number of lessons for communicators.