Sat.Dec 09, 2017

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Earned Media Outperforms Paid in Demand Gen

The Proactive Report

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

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The lowest paid celeb on I’m A Celeb has been revealed

Mark My Words

theinsidercarnews.com, 7th December 29017. And according to The Sun, she was ITV’s smallest gamble too, being paid just £13,000 for her stint in the jungle, making her this year’s lowest-paid star. “He’s the highest-earning contestant ever, even eclipsing what they paid Katie Price” I’m A Celebrity fans, who widely condemned the challenge as particularly “horrendous”,’ flocked to social media to praise the reality TV star.

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Power of Online Community: Connecting w/ Social Media Friends

Karen Freberg

One of the things I have always tried to do when I connect with professionals online is to finally get a chance to meet them in person. It’s wonderful to have these amazing conversations, but it’s even better to be able to have them face-to-face. This week, I had a chance to meet two professionals I have had several great conversations with this past year in person.