Tue.Nov 24, 2020

article thumbnail

Ocean Spray and Sherwin Williams: A tale of 2 companies and how they embrace social media

Communications Conversations

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice.

article thumbnail

UK Media Moves including tes, GRAZIA, New Statesman and more

Cision

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman.

Fashion 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why PR Teams Should Take Their Cue from Content Marketing Experts

Prowly

PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […].

article thumbnail

UK Media Moves including tes, GRAZIA, New Statesman and more

Cision

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman.

Fashion 120
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Job search and hiring tips with Nicole Balsam | On Top of PR podcast

Axia PR

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent. Guest: Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

More Trending

article thumbnail

Community Mental Health Half Hour

Stephen Waddington

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing. People shared stories about anxiety, fatigue, and moodiness. It’s an open and supportive space.

article thumbnail

Five Things Everyone Should Know About Public Relations

PReview: A Blog by NewsVoir

Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it’s not the same anymore in this digital era. PR is something very vast now and it’s not confined within the run-of-the-mill kind of concepts. Read further to know what everyone should know about new […].

article thumbnail

5 Solo PR Pros Share How They’re Planning for 2021

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros are planning for 2021. This month, we asked our panel of solo PR pros to tell us how they are planning for the year ahead.

article thumbnail

Do You Listen to Podcasts?

HMA Public Relations

Podcasts have become increasingly popular in the last few months during the pandemic. What are your favorite podcasts to listen to? The post Do You Listen to Podcasts? appeared first on HMA Public Relations.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

This month in bad PR pitches: November 2020

Muck Rack

This month in bad PR pitches: November 2020

Pitching 100
article thumbnail

10 Public Relations Rules to Always Follow

PR Fuel

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. While many people assume that you only need to think about public relations when something goes wrong, the best way to develop good PR for your business is to send out regular press releases and stay on top of your p

article thumbnail

The Value of Being a Podcast Guest

Konnect Agency

Podcasts are booming right now and they are only going to get louder! This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. According to Podcast Insights , there are over 1,500,000 podcasts, over 34 million episodes (as of October 2020) and topics covering EVERYTHING ! Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry.

SEO 52
article thumbnail

Getting to grips with online mediation

Practical Law Construction

It is eight months since I first blogged about the impact that COVID-19 was having on dispute resolution in England in a piece aptly called, Adjudicating in the shadow of coronavirus. (I don’t know why, but that title always makes me think of Gabriel Garcia Marquez’s book, Love in the time of cholera. I’ve no idea why, other than the lyrical way the title sounds.

Meeting 52
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. While there’s been some positive news coming out of the medical community for combatting the virus, chances are virtual events are still going to play a significant role for many B2B marketers throughout most of 2021.

B2B 99