Tue.Nov 24, 2020

How Campbell’s conquered holiday marketing

PR Daily

Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with. While many traditions will be altered this year, one will remain.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

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Do you offer outstanding corporate wellbeing programs?

PR Daily

Ragan’s Workplace Wellness Awards will recognize the organizations and people that prioritize employees’ mental, physical and professional health. Enter by Dec. 4, 2020. The post Do you offer outstanding corporate wellbeing programs? appeared first on PR Daily

Community Mental Health Half Hour

Stephen Waddington

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

PR Daily

The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year. What a long and strange journey 2020 has been. The plans and strategies that communicators began the year with back in January seem like a distant memory.

More Trending

Instagram Success: Interview with Lola Nekrasova, the founder of Byeaccent

Awario

If you are a beginner-blogger, there is a lot to keep in mind: great content, robust engagement, timely feedback.Trying to figure out the formula of a winning strategy, we embark on our new series of Instagram success interviews.

UK Media Moves including tes, GRAZIA, New Statesman and more

Cision

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman. Media Blog

Ocean Spray and Sherwin Williams: A tale of 2 companies and how they embrace social media

Communications Conversations

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down.

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5 Solo PR Pros Share How They’re Planning for 2021

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros are planning for 2021. This month, we asked our panel of solo PR pros to tell us how they are planning for the year ahead. Read on for their helpful tips. Stephanie Driscoll, Principal, Blue Fog Communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Get Your Content into Google’s Featured Snippets and Boost Your Website Traffic

Glean.info Blog

Image by Lalmch from Pixabay. Google’s featured snippets at the top of many search results increase website traffic – a lot.

Job search and hiring tips with Nicole Balsam | On Top of PR podcast

Axia PR

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent. Guest: Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search.

UK Media Moves including tes, GRAZIA, New Statesman and more

TrendKite

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman

Do You Listen to Podcasts?

HMA Public Relations

Podcasts have become increasingly popular in the last few months during the pandemic. What are your favorite podcasts to listen to? The post Do You Listen to Podcasts? appeared first on HMA Public Relations. Featured Abbie Fink dr. adrian mcintyre HMA Public Relations phx.fm

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

This month in bad PR pitches: November 2020

Muck Rack

This month in bad PR pitches: November 2020

Five Things Everyone Should Know About Public Relations

PReview: A Blog by NewsVoir

Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it’s not the same anymore in this digital era. PR is something very vast now and it’s not confined within the run-of-the-mill kind of concepts.

Why PR Teams Should Take Their Cue from Content Marketing Experts

Prowly

PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic.

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10 Public Relations Rules to Always Follow

PR Fuel

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients.

The Value of Being a Podcast Guest

Konnect Agency

Podcasts are booming right now and they are only going to get louder! This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest.

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Getting to grips with online mediation

Practical Law Construction

It is eight months since I first blogged about the impact that COVID-19 was having on dispute resolution in England in a piece aptly called, Adjudicating in the shadow of coronavirus. (I

3 lessons PR pros are taking from 2020

PR Daily

Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared. This year is providing unprecedented opportunities and responsibilities for PR and communications pros.

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Hello, communicators: The COVID-19 surge is escalating across the U.S.