Thu.Jun 07, 2018

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What Type of Education Do Marketing Managers Need?

Prowly

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need? appeared first on Prowly Magazine.

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The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Recently I spoke about media pitching at a conference where many of the speakers were journalists. With this in mind, I warned the audience that I was going to say things that some of these journalists might disagree with, even though my job is to help communicators build better relationships with them. How is this possible? Well, it’s important to keep in mind that when journalists speak on panels, they are thinking about their typical interactions with PR pros.

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What Type of Education Do Marketing Managers Need?

Prowly

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need? appeared first on Prowly Magazine.

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Five Ways PR can Help your Cryptocurrency Shoot to the Moon

5W PR

It’s safe to say that the cryptocurrency market is growing bigger every day. Blockchain-based startups and cryptocurrency creators are appearing all over the world, offering solutions to the world’s financial problems in the form of code and unique mining strategies. In fact, ICOs, or initial coin offerings funding for start-ups has officially exceeded traditional venture funding.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Want Your Content to Stand Out? Look to “the Basics.”

Waxing UnLyrical

Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply.

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Celebrate Workplace Diversity, Embrace LGBTQ Employees

Beyond PR

This June, communities across the U.S. and worldwide, will host festivals, political marches and celebratory parades to recognize Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) Pride Month. As we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long.

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How Golin uses Muck Rack to achieve their PR goals

Muck Rack

How Golin uses Muck Rack to achieve their PR goals

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How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Will AI replace your job? To be honest, no one knows for sure. Not yet. Which makes it more important than ever to ask the question. We know AI is advancing rapidly. Image and voice recognition have become serious technologies.

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A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that damaging or inaccurate chatter will fill the void and they’ll lose control of the narrative.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.