Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Platforms change, new people of influence emerge but Joel Comm has been successfully navigating the Internet since 1995. Better yet, he ’ s more energetic and enthusiastic than ever about the future of content.

Social Media 213

Social Media Media Video Film 213

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

Cision

JUNE 28, 2016

If different teams in your organization are all creating content with different messages, you’re probably confusing your audience and missing out on valuable opportunities. Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through

Financial 149

Financial Groups Banking Crisis 149

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. In The New PR Agency Benchmarks for Demonstrating Value to Clients , three agency leaders discuss how the modern agency “must make itself indispensable, providing savvy insights and strategic recommendations.”.

Measurement 73

Measurement Advertising Advertising Agency 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

JUNE 28, 2016

Perhaps your CEO is brilliant. Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. He or she is everything you could want of a leader. But when the TV news camera’s red light starts blinking, your CEO’s white knuckled reaction of fear and anxiety sends you into a panic, too.

Interviews 59

Interviews Media Training Media Training 59

prTini

JUNE 28, 2016

Not long ago, Geben was just me and two other people working from my dining room. At that point, it was quite easy to be on the same page in terms of company identity. After all, we were literally sitting at the same table! But that sort of unity of vision became harder to hold onto as the company grew. Because company culture has always been critical to me, I needed a way to communicate what I call “The Geben Way” to potential new hires in order to ensure I was bringing on team memb

Interviews 34

Interviews Company Blogging Communications 34

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. Big influencers sometimes come with big egos, big price tags, but maybe not such big results.

Infographics 61

Infographics Survey Consumer Study 61