Mon.Dec 12, 2022

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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate.

Sports 156
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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption.

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6 ways intelligent automation can improve your business processes

Agility PR Solutions

Intelligent automation (IA) is applying digital technology to streamline business processes. It can automate repetitive tasks, eliminate human error, and speed decision-making. More specifically, IA is the application of advanced technologies, including artificial intelligence, robotics, and analytics, to manage workflows more efficiently and effectively.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Branding And SEO Work Together

The Hoyt Organization

Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in […].

SEO 101

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Inside the Campaign: Sweetening Sales in the Manuka Honey Market

Shift Communications

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. Give us the 1,000-foot view of the campaign? Taylor: Right now, interest in personal wellness and holistic health is at an all-time high. Manuka Honey fits squarely into it, yet there’s been no clear leader owning top attention and coverage. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season.

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New study examines the impact of audience characteristics on data quality

Agility PR Solutions

New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the insights space. “Issues surrounding data quality in the market research space are persistent, evolving and complex.

Study 78
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#MediaMonday – Lisa Halverstadt

HMA Public Relations

It's time for another #MediaMonday! This post comes to us from Lisa Halverstadt, senior investigative reporter for Voice of San Diego, the first digital, nonprofit news organization in the country to serve a local community. Find out more on Lisa, her role at the Society of Professional Journalists, the stories she has covered and more.

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4 effective comms strategies for promoting your online business

Agility PR Solutions

In today’s digital age, having robust strategies for promoting your online business is essential if you want to succeed. Why? Because the only way to sell your products or services online is if you’ve established a strong web presence. It is key to building brand awareness and generating leads that will eventually turn into customers. With over […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Enable Game Changing Transformation by Developing a Digital Mindset

Stern + Associates

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. With hybrid work here to stay, artificial intelligence (AI) algorithms increasingly deployed in business and technology constantly advancing, Leonardi’s research insights are more important than ever.

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Mark’s words on LinkedIn – Victor Lewis Smith

Mark My Words

I am still in deep shock after issuing the news about the death of Victor Lewis Smith to the Press Association earlier today. I first met Victor in 1985. He has been a constant maverick producing iconic work as a TV producer, writer and satirist. I am still struggling to come to terms with losing a unique and irreplaceable friend. When I was asked to issue the death notice – I couldn’t process it adequately.

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Photo Set: Chasing Waterfalls

Doctor Spin

We were chasing waterfalls in Älvdalen, Sweden. This particular place is called Stopfallet. We’ve been here several times before. Natural white noise. I wouldn’t suggest that this waterfall is more special or spectacular than other waterfalls. But what makes us return is that you can spend time here alone, sometimes for hours. Whirling chaos.

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Maxim Behar, Honorary Consul General of the Republic of Seychelles met with the management team of “Coco Del Mer Cosmetics”

Maxim Behar

The Honorary Consul General of the Repubic of Seychelles, Maxim Behar, had a meeting with Sharon Bonne and Silvana Bisogni – the manegement team of the cosmetic brand “Coco Del Mer Cosmetics”. The brand creates unique perfums with natural aroma extracts from the Seychelles. Together the discussed future plans on promoting these one of a kind scents on the Bulgarian market.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Fostering Positive Reactions to Change

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Bridging strategies are relationship-focused and speak to an organization’s sincerity in narrowing the gaps between the positions of the … Continue reading Fostering Positive Reactions to Change → The post Fostering

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Why Sustainable Development is Important to Business

Landis PR

Photo courtesy of Pexels. Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success.

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The State of AI in 2022

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include:1.) AI adoption is 2.5 times higher today than in 2017.2.) 27% of employees developing AI solutions within … Continue reading The State of AI in 2022 → The post The State of AI in 2022 appeared first on Institute for Public Relations.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ready North's Core Values, Explained

PR 20/20

A n organization’s core values inform every decision it makes. These principles inform how it operates, how leaders make tough decisions, and which direction to move in collectively. Core values are so crucial that many experts say businesses would sooner change markets or lose money than stray from them. Jim Collins outlines some important questions to ask when you’re determining what a core value really is: If you were to start a new organization, would you build it around this core value rega

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Anti-Corporate Sentiment in the U.S. is Widespread

Institute for Public Relations

Pew Research Center examined Americans’ perceptions of financial institutions and large corporations. A survey of 5,098 adults was conducted from Oct. 10–16, 2022. Key findings include:1.) 26% of Republicans and 25% of Democrats said large corporations have a positive effect on the country.— This statistic was 54% for republicans and 23% for Democrats in 2019.2.) … Continue reading Anti-Corporate Sentiment in the U.S. is Widespread → The post Anti-Corporate Sentiment in t