Fri.Dec 09, 2022

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Audience Analytics and Tracking – The PR Secret Sauce

The Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing.

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Are Award Programs Just a Vanity Play?

HMA Public Relations

When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.

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Harry and Meghan are telling their story — again. But what comes next?

Mark My Words

CBC News. In the trailer that was dropped strategically the other day to drum up interest in the new Netflix docuseries on Prince Harry and Meghan, Duchess of Sussex, she posed the question: “Doesn’t it make more sense to hear our story from us?” And in the first three episodes of the series that started streaming early Thursday, Harry was bolstering that same view, saying at one point that the couple, who stepped back from official royal duties in 2020, have “never been

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Episode 17 of The Construction Briefing out now

Practical Law Construction

In episode 17 , Michelle Rousell and Yassir Mahmood from Practical Law Construction consider a number of topics: The interaction between adjudication enforcement and section 9 of the Arbitration Act 1996 in Northumbrian Water Ltd v Doosan Enpure Ltd and another [2022] EWHC 2881 (TCC). Confusion over CE marks. The private sector construction playbook.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Mark’s words on LinkedIn – Harry and Meghan’s Netflix documentary

Mark My Words

Not a great morning for the Royal Family and their troupe of PR wranglers. Although the Netflix #MeghanandHarry documentary redefines hagiography, this self absorbed reality confessional is straight out of the Kris Jenner play book. The tragic couple seems to be consumed by their own hubris. Nevertheless it will be a hit in US – certainly thrusts a dagger into the heart of the Monarchy.