Thu.Mar 24, 2022

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Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […].

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PR Measurement Best Practices – Part 2


PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools.


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Black Media from 1827 to Today: Creating Impactful News to Empower Readers | Business Wire Blog

Business Wire

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

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March Madness stars cash in on brand partnerships for the first time


Last year Drew Timme played a chief role in Gonzaga’s success during March Madness, helping to lead the Bulldogs to the championship game with his 6’10 frame and conspicuous mustache. He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. In June of 2021 the Supreme Court ruled that student athletes were now allowed to be compensated for their names, images, and likeness (NIL), which the NCAA had previously restricted.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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6 ways to increase the rate of employee referrals in your company

Agility PR Solutions

Are you struggling to fill jobs at your company? Before you pay for yet another job ad, consider how you can get more employee referrals, so you can hire someone and save money. Offer incentives One of the best ways to increase the rate of employee referrals is to set up a referral program. You […]. The post 6 ways to increase the rate of employee referrals in your company appeared first on Agility PR Solutions.

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8 personal branding best practices I share with college students

Communications Conversations

Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This semester we’ll spend two class periods on the topic–next week! In advance of that class, I thought I’d share my 8 best practices I try to share with every student in my class each semester. Look, I don’t consider myself a personal branding expert.

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Digital Storytelling for B2B Brands


Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling.

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Are You Looking for a Job in Public Relations?

HMA Public Relations

Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.

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Prohibition Celebrates a Decade Of PR By Launching Huge Recruitment Drive


Leeds based integrated PR agency, Prohibition, celebrates 10-years in business this month, a milestone that was reached during a significant period of growth for the PR business. Having recently acquired a stream of new clients, including names like Kurt Keiger, Black Sheep, and C4, the business has grown from 15 team members pre-pandemic to an impressive 25 professionals today.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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This Week in PR Ethics (3/24/22): Deepfakes, Drugs, and Dilbert

Ethical Voices

How big a threat are deepfakes? What drugs are OK to send to Russia? Do ethics matter to employees? What is ethical lobbying? This week there were some great stories – and a funny Dilbert cartoon on ethics. Deepfakes in war – Deepfakes are going to be one of the most significant disinformation challenges for society and business in the coming decade.

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