Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

Data-Driven PR 91

Data-Driven PR Data Construction Analysis 91

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief.

Storytelling 89

Storytelling Journalism Print Mobile 89

Waxing UnLyrical

DECEMBER 5, 2016

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems!

System 80

System Training LinkedIn Banking 80

5W PR

DECEMBER 5, 2016

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for baby products. The baby market is a constantly growing industry. More and more babies are born on average each year. So if you have chosen the baby market, you have chosen a great market. Selling baby products is a competitive market.

Marketing 87

Marketing Sports Blogging Groups 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

DECEMBER 5, 2016

Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I’m talking about, and while some implement it correctly, most don’t implement it at all. I know what you’re thinking. It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy.

Trends 77

Trends Strategy How To Resources 77

Communications Conversations

DECEMBER 5, 2016

For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a smattering of comments like “They still have daily newspapers?” or “I get all my news from social media now.” I mean, I get it. There are more ways than ever to get your daily news these days. Facebook. Texts.

Newspapers 101

Newspapers Facebook Banking Social Media 101