ReimaginePR

MAY 30, 2020

When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem. It read *clears throat: “Help me find a door that will lead us out of war Where men can always be free Where men can be what they want to be If you find it, let me know Cuz that’s where

Community 194

Community Writing Company 194

Stephen Waddington

MAY 30, 2020

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Photo by Kameleon007/iStock / Getty Images. Events were among the first business activity to be hit by the COVID-19 crisis. Conferences and meetings started to disappear from diaries in February.

Web 87

Web Conference YouTube Community 87

Axia PR

MAY 30, 2020

The definition of vanity metrics, and why they don’t really matter. What we usually think of as vanity metrics are numbers like impressions, advertising value “equivalents” (AVEs) , mentions, likes, shares, re-tweets, clicks, page views, downloads, etc. Although some vanity metrics may be important for historical benchmarking or baseline purposes, they shouldn’t be relied on for real intelligence.

Advertising 62

Advertising Advertising Measurement 62