Sat.May 30, 2020

I Got You A Present


When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.

5 tips for running virtual events at scale

Stephen Waddington

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Photo by Kameleon007/iStock / Getty Images. Events were among the first business activity to be hit by the COVID-19 crisis.

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What are vanity metrics? Do they really matter in PR?

Axia PR

The definition of vanity metrics, and why they don’t really matter. What we usually think of as vanity metrics are numbers like impressions, advertising value “equivalents” (AVEs) , mentions, likes, shares, re-tweets, clicks, page views, downloads, etc.