Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research.

Journalism 210

Journalism Community Video Study 210

Shift Communications

OCTOBER 5, 2017

Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?”. The answer to this question is: no. At their cores, public relations and marketing have different goals, but share similar methods and tactics. The Goal of PR. The goal of public relations is to create awareness and trust. The job of a PR professional is to communicate with audiences, directly or through intermediaries such as the media, to generate awareness of our company.

Marketing 121

Marketing Advertising Advertising Social Media 121

PRSay

OCTOBER 5, 2017

The time of incivility we now live in is polarizing, frustrating and exhausting. Its generally nasty atmosphere is unfortunately obvious, but less plain is what PR professionals might do to change it. Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals.

Ethics 115

Ethics Reputation Sports Travel 115

Stern + Associates

OCTOBER 5, 2017

Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is. The post What To Do When Your PR Strategy Flops appeared first on Stern Strategy Group.

Strategy 80

Strategy Groups Communications Media Relations 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

OCTOBER 5, 2017

One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals. The content of your PR plan will vary depending on your organization's goals.

Measurement 73

Measurement Publicity How To Writing 73

HMA Public Relations

OCTOBER 5, 2017

There are countless random facts out there that we probably all should know but don't. Check out a few that have recently caught Rachel's attention. [Click below for more]. The post PR For Random Facts We Should Know appeared first on HMA Public Relations.

Publicity 40

Publicity Blogging 40

Mora Communications

OCTOBER 5, 2017

Hollywood, CA, USA – August 2, 2011: Hollywood Walk Of Fame Tom Petty achievement in the entertainment industry star. It was 1977 and I had just started to seriously work as a rock journalist. It was a bit of a strange time in the rock world. It was the year “Saturday Night Fever” and disco exploded, changing the culture forever. The music scene was basically owned by the Bee Gees, Abba, Thelma Houston, KC & the Sunshine Band and Donna Summer.

Interviews 40

Interviews Travel Journalism Writing 40

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. You must constantly fight complacency to change the status quo. Which forces marketers to answer a vital question.

Marketing 45

Marketing Engineering Resources Consumer 45

PRSay

OCTOBER 5, 2017

One of Twitter’s most defining features is its 140-character limit. It forces brands to craft terse messages and journalists to leave extra adjectives out of live reporting. It forces bloggers and website editors to make sure their URLs are informative, and for media influencers to be choosy with which handles and hashtags they include at the bottom of a tweet.

Twitter 108

Twitter Social Media Journalism Instagram 108

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