PRSay

MARCH 1, 2018

At its core, the Academy Awards are about celebrating the finest work in a given year of movies. But the actual presentation itself is anchored by the acceptance speeches, where viewers get to see celebrities at their most candid and real. These speeches often end up become some of the most unforgettable moments in a performer’s career; for instance, you may not recall Sally Field’s whole filmography or even the 1984 film “Places in the Heart,” for which she won a Best Ac

Communications 107

Communications Film Storytelling Energy 107

NewsWhip

MARCH 1, 2018

PR has been the backbone of getting information in front of the eyes of the public and helping companies keep the reputation they want to keep for a considerable time now. We look at how social data could bring even more insight into the industry. PR is still a crucial industry for companies and there […]. The post How social data is revolutionizing earned media appeared first on NewsWhip.

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Data Media Reputation Industry 90

Critical Mention

MARCH 1, 2018

Yes, it’s that time of year again. Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. But what lessons can communications and PR pros learn from the event?

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Film Social Media Storytelling Writing 80

Prakkypedia

MARCH 1, 2018

Or: how to begin your crisis communications plan in five minutes. This year I’ve signed on several new clients (welcome aboard, all!) and along with devising happy new PR plans together, I’ve been turning us towards darker thoughts. Like: what could possibly go wrong in your organisation? And what would you say if things did? It’s all about developing a crisis communications plan, one of those super-useful tasks we should all undertake, but somehow don’t get around to.

Crisis 69

Crisis Crisis Communications Writing Mobile 69

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. “How many people saw our news?” Or, “How many people had the potential to see our news?” These are questions that enterprise marketers and their communications agencies have been asking for generations.

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Media Measurement Enterprise Television 73

Mark My Words

MARCH 1, 2018

As Isabella Rossellini returns to Lancôme at 65, ‘grey advertising’ continues to boom “Advertisers are following the money as well as the political tide,” says PR expert Mark Borkowski. “Women of a certain age have been ignored before but that is no longer the case. Increasingly people are looking to the baby-boomer icons and feeling their influence.” [link].

Advertising 60

Advertising Advertising 60

HMA Public Relations

MARCH 1, 2018

Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. It has been – and continues to be -- meaningful work with tremendous significance to the tribes we have represented. The post Public Relations for Tribal Governments appeared first on HMA Public Relations.

Government 62

Government Publicity Communications 62

Public Relations Sydney

MARCH 1, 2018

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life. A social media strategy will help you define what to post, when to post it, who will […]. The post 5 tips for managing social media issues appeared first on Public Relations Sydney.

Social Media 44

Social Media Media Strategy Publicity 44

Karen Freberg

MARCH 1, 2018

I have to say, Cinnabon has become one of my all-time favorite social media accounts to follow. They are not only a great brand, but their engagement on social media is one of the most active I have seen. I remember connecting with the brand and realizing – this is so cool to see a brand that really truly values their community and audience members.

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Social Media Twitter Media Community 41

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Communications

ImPRessions - Crenshaw Communications

MARCH 1, 2018

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman. Or maybe they liken PR to dirty tricks, like the antics of fictional Big Tobacco flack Nick Naylor in Christopher Buckley’s satire “ Tha nk You For Smoking” (P.S., it’s hilarious.).

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Publicity Exercises Government Communications 255