Sword and the Script
MAY 28, 2019
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands considering taking a public stand on a political position. To be clear, I do not simply mean issues where there’s a clear business correlation.
Muck Rack
MAY 28, 2019
8 ways PR pros can develop strong relationships with freelance journalists
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Culpwrit
MAY 28, 2019
Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone. Dressing for success each and every day is a great way to set […].
Agility PR Solutions
MAY 28, 2019
Influencer marketing has matured beyond a test-and-learn tactic into an ongoing and effective digital marketing channel. So how are brands and agencies using influencer marketing—and how they plan to leverage the channel during the remainder of 2019? New research from performance-based influencer marketing firm Linqia found that over 40 percent of all marketers are now […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
MAY 28, 2019
While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. In reality, however, email marketing still holds an important place in the marketing mix for most brands. Many marketing, communications and PR professionals still rely heavily on email marketing for one simple reason–it’s still highly effective.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
MAY 28, 2019
The Sun. Ed Sheeran’s Divide tour will make him a billionaire — two years before hitting 30. “ Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays”. Read full article here: [link].
Agility PR Solutions
MAY 28, 2019
Over the past couple years, many Americans have voiced alarm at the evident eroding of a fundamental tenet of democracy—freedom of the press. Increasingly, the distribution of fake news has been used as tactic to spread misinformation, often resulting in confusion and fear. Likewise, legitimate journalism has continuously provoked the ire of the current administration. […].
Mark My Words
MAY 28, 2019
The Daily Star. “Speaking to The Sun on Sunday, he said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays.It’s the one that generates the money. The music business has moved on with labels having to be more savvy and Ed clearly has a team that knows what it’s doing.” Read full article here: [link].
Agility PR Solutions
MAY 28, 2019
New research from brand elevation firm Matter Communications reveals big year-over-year shifts in how shoppers learn about consumer tech products, the skyrocketing reliance on video and the value placed on social good. For the first time, social media has surpassed word of mouth when it comes to product awareness, the consumption of video product reviews […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
MAY 28, 2019
The Metro. “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays”. Read full article here: [link].
Agility PR Solutions
MAY 28, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Los Angeles Times: Jeff Bercovici (@jeffbercovici) has been named Deputy Tech Editor. Broadcasting Food Network: Todd Weiser (@toddweiser) has been named VP of Programming and Development for the […].
Mark My Words
MAY 28, 2019
Digital Music News. “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays.”. Read full article here: [link].
Solo PR Pro
MAY 28, 2019
With the smell of summer in the air and promise of sunny skies calling you to lazy hours on the beach or lounging poolside, your tolerance level may become lower for bad clients. This is the perfect time of year to take a hard look at your client roster and make decisions about whom you truly want to serve. If you have clients that are making you rethink your life choices it might be time to plan your exit.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
MAY 28, 2019
The Daily Mail. “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays”. Read full article here: [link].
HMA Public Relations
MAY 28, 2019
Scott subscribes to a few different e-mail blasts that come from people he knows Here are some of his favorites. The post Incoming Inspiration appeared first on HMA Public Relations.
PR in High Definition
MAY 28, 2019
The alleged threat of robots taking away human jobs is a topic that has been covered many, many times, by countless PR people, media outlets and academics. Nobody is safe from being replaced, according to the critics of artificial intelligence (AI) that are concerned it will lead to job losses. But what about artists? Surely, the creative genius of the next Banksy, Dali or Hockney must be safe?
Inbound PR
MAY 28, 2019
This is a guest post by Mike Sergeant from Sergeant Leaders. When I crossed over to PR after 18 years in broadcasting, I assumed that I would have to spend a lot of time ‘selling in’ stories to journalists. I absolutely dreaded it, and I was pretty rubbish at it. The truth is that, when you’ve spent almost two decades slamming the phone down on PR people, the last thing you want to do is become one of those annoying flacks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR in High Definition
MAY 28, 2019
Despite what the name may suggest, this has nothing to do with the infamous ride-hailing service, but it could help drive up your SEO. Certainly, when it comes to finding the perfect keywords and pushing you up the SERPs, it never hurts to have an extra helping hand, especially when your Google juice inspiration is running a little low. That’s exactly what Neil Patel is hoping to provide with Ubersuggest (if you haven’t heard of him, by the way, it could be worth looking him up ?
Masters in Communications
MAY 28, 2019
Stress is something that happens to almost every person from time to time. It is the body's reaction to something that happened or is happening. Your body reacts to the situation and it causes physical, mental, or emotional strain. Stress is very common and doesn't have to be a negative thing. In fact, stress is one way the body helps us avoid danger.
PR in High Definition
MAY 28, 2019
Amazon, Google… so many of the big guys have suffered recently. Amazon is accused of sacking a pregnant worker , raising more questions about warehouse working conditions. Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout.
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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