Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

Communications 260

Communications Media Technology Data 260

Ishmael's Corner

OCTOBER 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

Travel 95

Travel Newspapers Storytelling Communications 95

Waxing UnLyrical

OCTOBER 24, 2016

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV. I loved that she said she’s been “stealing from me” for years, before she finally signed on as a Virtuoso – steal away, Dinean!

Nonprofit 83

Nonprofit Banking Education LinkedIn 83

prTini

OCTOBER 24, 2016

As a field, Public relations is approximately 70% female. You’d think such a female-dominated industry would be beyond the sexism so rampant in other industries; however, we witnessed first-hand this morning that that’s just not reality. Theresa Payton, former White House CIO, speaking at #PRSAicon (maybe don’t wear a shirt that keeps us distracted wondering what’s visible) pic.twitter.com/n7Gworh8xw. — Pete Codella, APR (@codella) October 24, 2016.

Leadership 61

Leadership Case Study Policies Conference 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

OCTOBER 24, 2016

As you may know, London commemorated the 350 th anniversary of the Great Fire of London in September this year with a recreation model set ablaze on the Thames. At Firefly, we had our own commemoration too – albeit a little unplanned. On a fairly typical Monday morning at 8am on September 12, we arrived at our Soho Street office to be greeted by six fire trucks, 35 firemen, and lot of caution tape.

Insurance 55

Insurance Insurance Crisis Communications Crisis 55

PR in High Definition

OCTOBER 24, 2016

Here at Firefly Towers we’ve been experimenting off and on with voice commands for years with our buddies Siri and Google Now, but in September, Amazon Echo launched in the UK and changed the game. Echo has been out for longer in the US and is an internet-connected device which responds to voice commands to play music, provide information like the weather or a nearby restaurant and re-order items.

Tools 55

Tools Software Google System 55

Katie Paine's Measurement Blog

OCTOBER 24, 2016

When you think of business transformation, it’s not often that corporate communications and marketing comes to mind. But perhaps it should. For the past nine months, I’ve been investigating the trend of integration in the corporate communications and marketing fields for a newly published report from the The Conference Board and the Society for New […].

Communications 40

Communications Marketing Conference Corporate 40

Beyond PR

OCTOBER 24, 2016

A click is often all that separates a brand from its potential customers — a click on a news article that showed up in search results, or a product review an influencer shared on Twitter, or a video distributed to a popular website. These clicks add up over time, connecting audiences with the information they need to make buying decisions. However, as customers have become more connected across channels, communicators have become less connected.

Technology 73

Technology Media Data Analytics 73

PR in High Definition

OCTOBER 24, 2016

In August, there was uproar in the social media world over Instagram’s new ‘story’ feature. Not because it was unusable, not because it was amazing – but because it replicated what Snapchat had been doing since October 2013. For the unfamiliar, stories allow you to chain together images into a slideshow, showcasing your day, month, year or whatever you want.

Social Media 75

Social Media Media LinkedIn Community 75

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Communications

PR in High Definition

OCTOBER 24, 2016

It’s Halloween and once again we find ourselves preparing for a night of dressing up and pretending to be something we’re not. Whilst for many people this only happens once a year, for many communications professionals we switch to being someone else on a weekly basis. You will be extremely hard pressed to find any business executive that is able to take time out of their day to do their own written content (that’s not to say the thoughts and ideas aren’t theirs!).

Telecommunications 64

Telecommunications Writing Guidelines Mobile 64