Mon.Jan 09, 2017

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What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event.

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How to Self-Publish Your Content Cheap and Quick

Cision

There’s a certain stigma attached when discussing self-publishing in mixed company. After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book.

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What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Usually, it is effective and leads to greater things for the company, person or nonprofit involved.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Rare Instance When Words Like “Breakthrough” and “Revolutionary” Belong in a News Release

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hyperbole wrecks a news release. Words like “breakthrough” and “revolutionary” in a new release essentially say to the journalist, “Stop reading. This announcement is nothing more than corporate drivel with yet another claim of changing the world.” Yet, an exception occurred ten years ago when Apple distributed the news release with the Sp