Mon.Dec 12, 2016

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Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths. Stop me if you’ve heard this said in your office, in casual conversation or at a board meeting. “We’re having a hard time selling the higher-ups on social media.

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What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Behind the Headlines with Jamilah Lemieux

Cision

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content. In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and

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End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Banking on Marijuana: Study Reveals Public Perception of Serving the Legal Cannabis Industry

Reputation Us

It’s no secret that the legal marijuana industry is exploding right now. With U.S. sales expected to crest $7 billion by the end of the year, and eight new states joining the growing ranks of states where marijuana is legal in some form, the “ green rush ” is clearly on. Yet, because marijuana is still illegal at the federal level, the willingness of banks and credit unions to navigate the regulatory risks and scrutiny remains tentative.

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2016 Reading Challenge: Favorite Books + Lessons Learned

prTini

This time last year, I set a goal to read 24 books in 2016. Interestingly, it’s the only New Year’s resolution I actually kept up with all year. (Notably, it’s also the only one that had a metric attached to it. My need for data apparently knows no bounds!). You can see the full list of books I read this year below, but a few highlights: I love strong female leads.

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Leadership Beyond Your Job Title

Deirdre Breakenridge

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop. Today I want to challenge that belief that leaders can be only the ones in the corner office. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet.

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The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet.more.

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#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics. A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.