Tue.Sep 17, 2019

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Did you stand in line for the release? Which version did you like? Did you get one before they sold out? Was it as good as they say? No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. When Popeyes launched its sandwich on Aug.

11 musts for creating outstanding social media memes

PR Daily

Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success. Social media users love memes.

Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper.

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Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: How PR has changed in the last 20 years

PR Daily

With the internet, social media and a data revolution, how we interact and sell products and services has drastically changed. What has made the biggest difference for PR pros? What are some of the biggest changes to rock the PR industry in the last 20 years?

More Trending

Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub. Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency.

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6 content distribution channels you’re probably missing

Agility PR Solutions

In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going unread. The traditional methods of distributing content have stopped […]. The post 6 content distribution channels you’re probably missing appeared first on Agility PR Solutions. Public Relations content

Share your amazing internal comms—and workplaces

PR Daily

Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets and inspiring workplaces. The deadline is Oct. The post Share your amazing internal comms—and workplaces appeared first on PR Daily. Ragan Awards

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

Sword and the Script

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more. Good morning PR pros: NBCUniversal is launching the streaming platform “Peacock,” an homage to its iconic branding.

What #MeToo reputation recovery can teach us about PR

Agility PR Solutions

The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all.

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.).

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

The hybrid services model—exploring new strategies for in-house agency success

Agility PR Solutions

Companies have long battled with weighing the benefits and drawbacks of managing their marketing and communications in-house vs. hiring an outside agency.

The Sport of Communicating Injuries

HMA Public Relations

Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks […] The post The Sport of Communicating Injuries appeared first on HMA Public Relations. Featured PR and HMA PR Scott Hanson sports communication

[Webinar] Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign

Onclusive

Date and Time: 10/09/2019 at 10am PST. With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel.

The Very Long Fall Season and How to Survive It

Solo PR Pro

The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting.

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Natty Light’s Catalina Wine Mixer scores A+ for creativity (but not sure what’s going on with execution)

Communications Conversations

In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words, the best named hard seltzer beverage in all of history (you’ll know why if you Google “Catalina Wine Mixer”–simply brilliant).