PRSay

SEPTEMBER 17, 2019

Did you stand in line for the release? Which version did you like? Did you get one before they sold out? Was it as good as they say? No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. When Popeyes launched its sandwich on Aug. 12, the country took notice. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews.

Product Launch 122

Product Launch Storytelling Social Media Video 122

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. There is an exception: if it’s handed out for free on our way to work.

Print 60

Print Newspapers Media Advertising 60

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely.

Real Estate 165

Real Estate Small Business Community Technology 165

NewsWhip

SEPTEMBER 17, 2019

Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months.

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Viral Web Facebook Local 138

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 17, 2019

In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going unread. The traditional methods of distributing content have stopped […]. The post 6 content distribution channels you’re probably missing appeared first on Agility PR Solutions.

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Social Media Blogging Brand Branding 128

Agility PR Solutions

SEPTEMBER 17, 2019

Companies have long battled with weighing the benefits and drawbacks of managing their marketing and communications in-house vs. hiring an outside agency. New research from agency partner Filter examines the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies—but with a […].

Agency 87

Agency Strategy Company Marketing 87

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. The concept struck me as something as a mix between Curata and Paper.li and I thought it could be a useful tool for content marketing.

Marketing 74

Marketing System Analytics Content Marketing 74

Agility PR Solutions

SEPTEMBER 17, 2019

The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having been publicly shamed, they can—or should—return to their former stature. […]. The post What #MeToo reputation recovery can teach us about PR appeared first on Agility PR Solutions.

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Reputation Publicity Analysis Crisis 85

Communications Conversations

SEPTEMBER 17, 2019

In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words, the best named hard seltzer beverage in all of history (you’ll know why if you Google “Catalina Wine Mixer”–simply brilliant). The product is in direct competition with the most popular thing going: White Claws.

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Creativity Video Google Facebook 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Onclusive

SEPTEMBER 17, 2019

Date and Time: 10/09/2019 at 10am PST. With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with their ancestry, and that’s why Airbnb and 23andMe teamed up to make traveling to your roots easier than ever.

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Travel Measurement Trends Data 57

HMA Public Relations

SEPTEMBER 17, 2019

Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks […] The post The Sport of Communicating Injuries appeared first on HMA Public Relations.

Sports 50

Sports Communications Publicity 50

Muck Rack

SEPTEMBER 17, 2019

This month in bad PR pitches

Pitching 85

Pitching 85

Solo PR Pro

SEPTEMBER 17, 2019

The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting. But don't despair, you can make it, with a few simple steps. Plan your work. Take an hour or two and map out what needs to get done over the next week/month/quarter.

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Skype How To Conference Survey 45

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer