Cision
MAY 4, 2017
“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. But for a long time, our industry has needed evolution.
ImPRessions - Crenshaw Communications
MAY 4, 2017
Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication.
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The Resolution Blog
MAY 4, 2017
People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to. But logo walls are a pain to make. Last week in a company meeting I was asked….
Melissa Agnes
MAY 4, 2017
A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. This is a really great and common question – one that usually stems from a much bigger issue within the organization. In this week’s crisis-ready video , I answer this question and address the bigger issue. So, if you’re in a position where your communications department is debating or seeking crisis communication autonomy, this is a much-watch video!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stephen Waddington
MAY 4, 2017
A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. We ran a session for students at Newcastle University last week on getting hired and getting ahead. Practitioners at varying stages of their career joined the session. They spoke about their first job, their career; sharing insights and reflections.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
MAY 4, 2017
Today’s PR pros have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure our organization’s (and those of our clients). The post Media vs. Conference Relations: What to Know for Your Next Communication Plan appeared first on Stern Strategy Group.
Presspage
MAY 4, 2017
Brisbane Airport is the largest airport in Australia by land size (2700 hectares); a suburb in its own right. Brisbane Airport is a private, non-listed Queensland company, employing thousands and creating economic opportunities for the state of Queensland (Australia) and city of Brisbane equating to more than $4 billion annually. With PressPage, their news will take off to the social and search worlds.
Beyond PR
MAY 4, 2017
“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. But for a long time, our industry has needed evolution.
Prohibition
MAY 4, 2017
There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. The top two football teams on social media, Barcelona and Real Madrid, boast a combined media value of $42.5million alone and command an audience of 286million, as fans from across the globe not only support their heroes from the side lines, but from their laptops too.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
MAY 4, 2017
5 tips to ensure you give media what they really want and earn positive coverage. William Shakespeare wrote, “To be or not to be, that is the question.” When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer?
Katie Paine's Measurement Blog
MAY 4, 2017
IABC’s Communications World asked me to opine on what the best social media metrics were for 2017. Check out my answers here: How much did you enjoy this post? The post How to Decide Which Social Media Metrics to Measure appeared first on Paine Publishing.
HMA Public Relations
MAY 4, 2017
A simple care package from home came full circle for Bre after hearing Mitchell Communications Group CEO Elise Mitchell speak. [Click below for more]. The post #ThoughtForThursday: A Care Package from Home appeared first on HMA Public Relations.
Katie Paine's Measurement Blog
MAY 4, 2017
From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new thing in the world. (That’s the four of them to the right, along with Tina McCorkindale, President and CEO of the Institute for Public Relations.) The paper […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Ryan Foran
MAY 4, 2017
Billboard for Facebook Live If it’s good enough for one of the most data-driven digital companies in the world, it should be good enough for your organization. Even Facebook, which could reach millions of people with one click on its own platform, utilizes old school marketing. As I was driving to work on the 210 Freeway in Los Angeles one morning, I noticed a new billboard.
Katie Paine's Measurement Blog
MAY 4, 2017
Every International Public Relations Research Conference (IPRRC) includes hundreds of interesting papers and new public relations research results. Each year I try to organize the most important and present them to you in The Measurement Advisor. (See, for instance, “6 New Ideas About Social Media That I Learned at IPRRC 2017” and “Public Relations Research […].
PRSay
MAY 4, 2017
The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. In a March Weber Shandwick study on the relationship between American consumers and news producers, 74 percent of respondents said they struggle with discerning what’s actual fact-based reporting and what isn’t.
Katie Paine's Measurement Blog
MAY 4, 2017
Fifty-three percent of PR pros who responded to this year’s version of the Wright and Hinson survey said they do not measure their efforts. These include the folks who use output measures and other trivial metrics. Together their inability evaluate and improve their efforts are sending PR into a death spiral. (And worst of all, […]. The post Measurement Menaces: The 53% appeared first on Paine Publishing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Katie Paine's Measurement Blog
MAY 4, 2017
The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In the World: Internal Communications Measurement Standards.” Their service was so needed, and took so long, that they deserve our immense […].
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