Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

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ImPRessions - Crenshaw Communications

OCTOBER 25, 2016

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. According to NewsCred : 40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating images in a meaningful way in your communications.

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Melissa Agnes

OCTOBER 25, 2016

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video. Take a look: Related links you may find interesting: Dyn’s official response to the DDoS crisis. Dyn’s response to the incident on Twitter.

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Sword and the Script

OCTOBER 25, 2016

How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other questions. The registration form for gated content , such as quite papers or webinars , are great examples.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

OCTOBER 25, 2016

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued. The post Jared’s Crisis Lingers Over Subway appeared first on PR News Blog.

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Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. In that whirlwind of activity, I noticed a few tips and tricks that can help you get more out of every conference you attend. 1.

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ISEBOX

OCTOBER 25, 2016

Read Time: 2 minutes. So. You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You’ve ensured it’s actually news. You have done a little friendly journalist stalking. You wrote your release for personas , so that the people who are receiving it want to read it. Your SEO is on fleek.

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Mindful Marketing

OCTOBER 25, 2016

By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes! Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement.

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