Axia PR

JANUARY 26, 2018

Communication tips for what to do when your brand unexpectedly ‘catches fire’ and you need to calm consumers. This week, NBC’s “This Is Us” gave viewers an emotionally gripping episode that seriously tugged their heartstrings. It also sent many to their cupboards to dispose of a kitchen appliance that was the terrifying catalyst for one of the show’s biggest tragedies.

Social Media 90

Social Media Crisis Consumer Media 90

Steve Barrett on PR

JANUARY 26, 2018

From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.

Company 70

Company Reputation Communications 70

Presspage

JANUARY 26, 2018

The company was founded in 1755 by Jean-Marc Vacheron, an independent watchmaker in Geneva, Switzerland. Today, it is a leading brand and its revamped Press Lounge is a testimonial for its heritage, innovation and style. Vacheron Constantin is one of Switzerland’s most luxurious manufacturers of prestige watches. Part of the Richemont Group, the exclusive watchmaker employs around 1,100 people worldwide.

Groups 60

Groups Company Brand Branding 60

Axia PR

JANUARY 26, 2018

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end.

B2B 61

B2B Technology Company Enterprise 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JANUARY 26, 2018

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]. The post Warning: Don’t eat that Tide Pod appeared first on HMA Public Relations.

Communications 45

Communications Publicity 45