Wed.Feb 22, 2017

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How to Find the Right MarTech and PRTech Solutions

Onclusive

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […].

How To 239
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How to Leverage Your HARO Earned Media Placements

Cision

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process!

Media 245
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Have PRs been too slow to adopt SEO?

PR in High Definition

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just the tip of the iceberg; in the last decade, this has expanded to include content creation for owned and shared channels, as well as the promotion of this content through organic social media channel management and paid campaign

SEO 76
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Crisis Communications - Uber Style

The Stalwart Blog

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates says companies can learn from it.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Have PRs been too slow to adopt SEO?

PR in High Definition

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just the tip of the iceberg; in the last decade, this has expanded to include content creation for owned and shared channels, as well as the promotion of this content through organic social media channel management and paid campaign

SEO 66

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5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. But, the other half of it is for client work. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

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Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.” The two companies now need to delve into each other’s goals and capabilities to see if the fit is right. This part of the process often starts with a series of questions.

Agency 136
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4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful.

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Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy. Great PR is about taking reporters to a place they never even considered.

Writing 168
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.