Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

Social Media 256

Social Media Media Community Video 256

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ).

Trends 253

Trends How To Google Software 253

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional.

Video 213

Video Strategy YouTube Marketing 213

Ronn Torossian

OCTOBER 10, 2016

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well with the businessmen, who promptly filed a complaint with the U.S. Department of Transportation claiming discriminatory practices on the part of the airline.

Airlines 197

Airlines Policies Transportation Blogging 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

OCTOBER 10, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

Infographics 123

Infographics Storytelling Training Communications 123

ISEBOX

OCTOBER 10, 2016

Read Time: 2 minutes. Your core news that’s you’re about to release could be interesting to different people, for different reasons. The key is actually knowing that this is true. And when it’s true, pull out your Personas and write a version of the release for each persona. They Don’t Need To Vastly Differ. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to.

Writing 85

Writing Technology SEO Engineering 85

Waxing UnLyrical

OCTOBER 10, 2016

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.

Measurement 84

Measurement Energy Retail Creativity 84

Public Relations Sydney

OCTOBER 10, 2016

Any successful business owner, entrepreneur or leader will tell you sharing useful and interesting stories can be powerful in building a positive reputation and solid credibility. As such, to be competitive in the business world, you now need to become savvier in telling and sharing your story. The media landscape has changed significantly and is now competing […].

Storytelling 57

Storytelling Reputation Publicity Media 57

PR News

OCTOBER 10, 2016

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives and friends, including me, a journalist by day. We’re there to enjoy conversation, drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night. During cocktails I overhear two of your guests talking… Continued.

Blogging 58

Blogging Media Relations Media 58

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Communications